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Business Intelligence · head to head

Evidence vs Hotjar

Evidence logo

Evidence

Business Intelligence

Business intelligence as code for teams and AI agents

From
$2500/month
Rated
-
Full reviewWebsite
Hotjar logo

Hotjar

E-Commerce

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Evidence covers Analytics Agent, Hotjar covers Heatmaps.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Evidence and Hotjar actually diverge.

Attributes where Evidence and Hotjar differ
AttributeEvidenceHotjar
Starting price$2500/monthFree
Pricing modelFlat team pricing with no per-user feesUnknown
Free tierNoYes
PlatformsCloud, EmbeddedWeb
CategoryBusiness IntelligenceE-Commerce
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Evidence

  • Analytics Agent
  • Code-based infrastructure
  • Development environment
  • Visualization tools
  • Embedded analytics
  • Enterprise security
  • Multi-channel access

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

What people use each for

The jobs each tool is most often brought in to do.

Evidence

  • Building version-controlled analytics infrastructurenot Hotjar
  • Enabling AI agents to answer business questionsnot Hotjar
  • Delivering analytics through multiple channels (web, Slack, ChatGPT)not Hotjar
  • Embedding white-labeled analytics in productsnot Hotjar

Hotjar

  • User behavior analysisnot Evidence
  • Conversion optimizationnot Evidence
  • UX researchnot Evidence
  • Customer feedbacknot Evidence
  • Usability testingnot Evidence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Evidence

  • High starting price at $2,500/month limits small team adoption
  • No freemium option for evaluation or learning
  • Code-based approach has steeper learning curve than visual tools
  • AI credits limited on Team plan; additional credits cost extra
  • Requires Git workflow familiarity for effective collaboration

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Evidence

$2500/month
  • Team$2500/month
    • Unlimited users
    • Monthly billing
    • Analytics Agent
  • Enterprise$null/custom
    • All Team features
    • SSO/SAML authentication
    • SCIM directory sync

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Evidence if

  • You need analytics agent.
  • You work on Cloud, Embedded.
  • You also want code-based infrastructure.
Evidence review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is Evidence or Hotjar better?
Neither clearly leads. Evidence starts at $2500/month and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Evidence or Hotjar?
Hotjar has a free tier; the other does not. Paid plans start at $2500/month for Evidence and Free for Hotjar.
Does Evidence or Hotjar run on more platforms?
Evidence runs on Cloud, Embedded. Hotjar runs on Web.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Evidence starts at $2500/month.
What is Evidence best used for?
Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what Hotjar is typically brought in for.
What can Evidence do that Hotjar cannot?
Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys.

Answered from the vendors’ own pages

Evidence: Does Evidence have per-user pricing?

No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.

Source
Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Evidence: How many AI credits come with Team plan?

Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Evidence: What is included in the Enterprise plan?

Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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