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Business Intelligence · head to head

Grow vs Hotjar

Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Rated
-
Full reviewWebsite
Hotjar logo

Hotjar

E-Commerce

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Grow covers No-code Setup, Hotjar covers Heatmaps.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Grow and Hotjar actually diverge.

Attributes where Grow and Hotjar differ
AttributeGrowHotjar
Starting price$500/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, TvWeb
CategoryBusiness IntelligenceE-Commerce

Identical on both: user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • Salesforce
  • QuickBooks
  • Stripe

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Both cover

  • HubSpot
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Grow

  • No-code dashboards and business intelligence for teams without analystsnot Hotjar
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Hotjar
  • ETL, warehousing and visualisation in a single platformnot Hotjar

Hotjar

  • User behavior analysisnot Grow
  • Conversion optimizationnot Grow
  • UX researchnot Grow
  • Customer feedbacknot Grow
  • Usability testingnot Grow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Grow

$500/month
  • Starter$500/month
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1000/month
    • Advanced Features
    • Custom Integrations
    • Training

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Grow if

  • You need no-code setup.
  • You work on Web, Mobile, Tv.
  • You also want unlimited dashboards.
Grow review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is Grow or Hotjar better?
Neither clearly leads. Grow starts at $500/month and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grow or Hotjar?
Hotjar has a free tier; the other does not. Paid plans start at $500/month for Grow and Free for Hotjar.
Does Grow or Hotjar run on more platforms?
Grow runs on Web, Mobile, Tv. Hotjar runs on Web.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Grow starts at $500/month.
What is Grow best used for?
Grow is most often used for no-code dashboards and business intelligence for teams without analysts, blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot, etl, warehousing and visualisation in a single platform. Of those, no-code dashboards and business intelligence for teams without analysts and blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot are not what Hotjar is typically brought in for.
What can Grow do that Hotjar cannot?
Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Both handle HubSpot, Google Analytics.

Answered from the vendors’ own pages

Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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