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Business Intelligence · head to head

Dundas BI vs Simple Analytics

Dundas BI logo

Dundas BI

Business Intelligence

Flexible business intelligence platform

From
$500/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dundas BI the published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Dundas BI covers White-labeling, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dundas BI and Simple Analytics actually diverge.

Attributes where Dundas BI and Simple Analytics differ
AttributeDundas BISimple Analytics
Starting price$500/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Embedded, MobileWeb
CategoryBusiness IntelligenceMarketing
Founded19922016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dundas BI

  • White-labeling
  • Embedded Analytics
  • Data Preparation
  • Custom Visualizations
  • API
  • SQL Server
  • Oracle
  • PostgreSQL

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • English language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dundas BI

  • Embedding dashboards and analytics inside another applicationnot Simple Analytics
  • Self service business intelligence and ad hoc reportingnot Simple Analytics
  • Building custom data visualisations against open BI APIsnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Dundas BI
  • Keeping visitor data hosted in the EU for GDPR purposesnot Dundas BI
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Dundas BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dundas BI

  • The published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
  • That figure reflects a limited time 35 percent promotional discount rather than list price
  • Licensing is by CPU core capacity rather than by user, so cost scales with server hardware
  • Dundas is now part of insightsoftware following acquisition
  • The page states that a pricing plan is worked out together with the vendor rather than published as a rate card

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Dundas BI

$500/month
  • Professional$500/month
    • Full Platform
    • Embedding
    • Support
  • EnterpriseFree
    • Unlimited Users
    • Multi-tenant
    • Premium Support

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Dundas BI if

  • You need white-labeling.
  • You work on Web, Embedded, Mobile.
  • You also want embedded analytics.
Dundas BI review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Dundas BI or Simple Analytics better?
Neither clearly leads. Dundas BI starts at $500/month and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dundas BI or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at $500/month for Dundas BI and Free for Simple Analytics.
Does Dundas BI or Simple Analytics run on more platforms?
Dundas BI runs on Web, Embedded, Mobile. Simple Analytics runs on Web.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Dundas BI starts at $500/month.
What is Dundas BI best used for?
Dundas BI is most often used for embedding dashboards and analytics inside another application, self service business intelligence and ad hoc reporting, building custom data visualisations against open bi apis. Of those, embedding dashboards and analytics inside another application and self service business intelligence and ad hoc reporting are not what Simple Analytics is typically brought in for.
What can Dundas BI do that Simple Analytics cannot?
Dundas BI covers White-labeling, Embedded Analytics, Data Preparation, Custom Visualizations. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Web support.

Answered from the vendors’ own pages

Dundas BI: How much does Dundas BI cost?

Dundas BI does not publish specific pricing. The vendor emphasizes 'smarter licensing models to scale appropriately and achieve ROI rapidly' and offers 'custom plans that fit your needs' rather than standardized tiers. Customers must contact Dundas directly for pricing quotes tailored to their enterprise or embedded analytics use case.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Dundas BI: What licensing options does Dundas BI offer?

Dundas BI describes their approach as flexible licensing designed to scale based on deployment needs. Specific licensing models and per-seat or concurrent-user costs are determined through custom quotes.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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