Technology · head to head
Drift vs Moosend
Moosend
Email Marketing
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- They diverge on capability: Drift covers Live chat, Moosend covers All features at every tier.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Drift and Moosend actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Drift
- Live chat
- AI chatbots
- Meeting scheduling
- Email sequences
- Visitor intelligence
- Conversation routing
- Mobile app
- Analytics dashboard
Only in Moosend
- All features at every tier
- Automation workflows
- Drag-and-drop email builder
- Landing pages and forms
- Segmentation
- SMTP relay
- Credit model
- Ecommerce tracking
What people use each for
The jobs each tool is most often brought in to do.
Drift
- Lead qualificationnot Moosend
- Meeting bookingnot Moosend
- Customer supportnot Moosend
- Account-based marketingnot Moosend
- Sales accelerationnot Moosend
Moosend
- A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Drift
- A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Drift
- An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Drift
- A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Drift
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Drift
- Product is being sunset by Salesloft with successor service (1mind) recommended
- Mandatory bundling within Salesloft increases cost
- No free tier available
- Customer support and knowledge base have been deprioritized
- Limited to enterprise B2B pipeline generation focus
Moosend
- There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
- The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
- The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
- Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.
Pricing, plan by plan
Drift
$2500/monthNo published plan breakdown. See the Drift review.
Moosend
On request- Pro$9/month
- 500 contacts at this price, scaling with list size
- Unlimited emails
- Automation workflows
- Moosend+$undefined/month
- Pro features plus selected enterprise add-ons
- Configured per customer
- Pricing quoted, not published
- Enterprise$undefined/month
- Dedicated account management and SLA
- Custom reporting and priority support
- Dedicated IP options
- Email credits$350/month
- 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
- No monthly subscription required
- Suited to businesses that send in bursts rather than continuously
Which should you pick?
Choose Moosend if
- You need all features at every tier.
- You work on Web, API.
- You also want automation workflows.
Questions people ask
- Is Drift or Moosend better?
- Neither clearly leads. Drift starts at $2500/month and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Drift or Moosend?
- Drift starts at $2500/month and Moosend at On request.
- Does Drift or Moosend run on more platforms?
- Drift runs on Web. Moosend runs on Web, API.
- What is Drift best used for?
- Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what Moosend is typically brought in for.
- What can Drift do that Moosend cannot?
- Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.
Answered from the vendors’ own pages
Drift: What is the current status of Drift in 2026?
On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.
SourceMoosend: Does Moosend have a free plan?
No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.
Drift: How much does Drift cost?
Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.
SourceMoosend: Are features restricted on the cheapest plan?
No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.
Drift: What features come with Drift Premium?
Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.
SourceMoosend: Who owns Moosend?
Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.
Drift: Does Drift offer a free plan?
No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.
SourceMoosend: What are email credits for?
Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.
Related pages
Other head to heads
- Drift vs Intercom
- Drift vs Attio
- Drift vs Close
- Drift vs Jenkins
- Drift vs Kubernetes
- Drift vs Monday.com
- Drift vs Terraform
- Drift vs Coda
- Drift vs Raycast
- Drift vs Height
- Drift vs Lovable
- Drift vs Redis
- Drift vs Checkmk
- Drift vs Envoy
- Drift vs etcd
- Drift vs Excalidraw
- Drift vs GitHub Desktop
- Drift vs Brevo
- Drift vs MailerLite
- Drift vs Omnisend
- Drift vs Campaign Monitor
- Drift vs Zoho Campaigns
- Drift vs Attentive
- Drift vs Dotdigital
- Drift vs Shortwave
- Drift vs Sailthru
- Drift vs Sendy
- Drift vs Flodesk
- Drift vs Amazon SES
- Moosend vs Intercom
- Moosend vs Attio
- Moosend vs Close
- Moosend vs Jenkins
- Moosend vs Kubernetes
- Moosend vs Monday.com
- Moosend vs Terraform
- Moosend vs Coda
- Moosend vs Raycast
- Moosend vs Height
- Moosend vs Lovable
- Moosend vs Redis
- Moosend vs Checkmk
- Moosend vs Envoy
- Moosend vs etcd
- Moosend vs Excalidraw
- Moosend vs GitHub Desktop
- Moosend vs Brevo
- Moosend vs MailerLite
- Moosend vs Omnisend
- Moosend vs Campaign Monitor
- Moosend vs Zoho Campaigns
- Moosend vs Attentive
- Moosend vs Dotdigital
- Moosend vs Shortwave
- Moosend vs Sailthru
- Moosend vs Sendy
- Moosend vs Flodesk
- Moosend vs Amazon SES