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Marketing · head to head

Dreamdata vs Roxhill

Dreamdata logo

Dreamdata

Marketing

B2B revenue attribution platform

From
Free
Rated
-
Full reviewWebsite
Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Dreamdata has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • They diverge on capability: Dreamdata covers Multi-touch attribution, Roxhill covers Journalist database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dreamdata and Roxhill actually diverge.

Attributes where Dreamdata and Roxhill differ
AttributeDreamdataRoxhill
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded2018Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

Dreamdata

  • B2B attributionnot Roxhill
  • Revenue analyticsnot Roxhill
  • Pipeline forecastingnot Roxhill
  • Marketing ROInot Roxhill

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Dreamdata
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Dreamdata
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Dreamdata
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Dreamdata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Which should you pick?

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Questions people ask

Is Dreamdata or Roxhill better?
Neither clearly leads. Dreamdata starts at Free and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dreamdata or Roxhill?
Dreamdata has a free tier; the other does not. Paid plans start at Free for Dreamdata and On request for Roxhill.
Does Dreamdata or Roxhill run on more platforms?
Dreamdata runs on Web. Roxhill runs on Web, iOS, Android.
Can I use Dreamdata for free?
Yes. Dreamdata has a free tier, so you can try it without paying. Roxhill starts at On request.
What is Dreamdata best used for?
Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Roxhill is typically brought in for.
What can Dreamdata do that Roxhill cannot?
Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

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