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Influencer Marketing · head to head

Dovetale vs OSI Affiliate Software

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
O

OSI Affiliate Software

Affiliate Marketing

Referral marketing software with social sharing

From
$47/month
Rated
-

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); OSI Affiliate Software limited onboarding materials and knowledge resources for new users
  • They diverge on capability: Dovetale covers Creator discovery, OSI Affiliate Software covers Social media sharing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Dovetale and OSI Affiliate Software actually diverge.

Attributes where Dovetale and OSI Affiliate Software differ
AttributeDovetaleOSI Affiliate Software
Starting priceFree$47/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, API
CategoryInfluencer MarketingAffiliate Marketing
Founded20062000

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Only in OSI Affiliate Software

  • Social media sharing
  • Contest and giveaways
  • Coupon tracking
  • Email campaigns
  • Affiliate management
  • WooCommerce
  • Magento
  • BigCommerce

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot OSI Affiliate Software
  • Product giftingnot OSI Affiliate Software
  • Affiliate programsnot OSI Affiliate Software
  • Ambassador programsnot OSI Affiliate Software

OSI Affiliate Software

  • affiliate marketing managementnot Dovetale
  • Workflow automationnot Dovetale
  • Reportingnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

OSI Affiliate Software

  • Limited onboarding materials and knowledge resources for new users
  • Custom domain setup can be challenging with configuration issues
  • Reported bugs and stability issues in user reviews
  • Limited ability to accommodate complex commission structures
  • No automation marketplace integration (no Zapier, limited third-party ecosystem)

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

OSI Affiliate Software

$47/month
  • Basic$47/month
    • Unlimited affiliate programs
    • Multi-tier support
    • Social media sharing
  • Plus$97/month
    • All Basic features
    • Advanced analytics
    • Influencer directory

Which should you pick?

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.

Choose OSI Affiliate Software if

  • You need social media sharing.
  • You work on Web, API.
  • You also want contest and giveaways.

Questions people ask

Is Dovetale or OSI Affiliate Software better?
Neither clearly leads. Dovetale starts at Free and OSI Affiliate Software at $47/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or OSI Affiliate Software?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $47/month for OSI Affiliate Software.
Does Dovetale or OSI Affiliate Software run on more platforms?
Dovetale runs on Web. OSI Affiliate Software runs on Web, API.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. OSI Affiliate Software starts at $47/month.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what OSI Affiliate Software is typically brought in for.
What can Dovetale do that OSI Affiliate Software cannot?
Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. OSI Affiliate Software covers Social media sharing, Contest and giveaways, Coupon tracking, Email campaigns. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
OSI Affiliate Software: What are OSI Affiliate's pricing tiers?

OSI Affiliate offers Basic plan at $47/month and Plus plan at $97/month. Both include unlimited affiliate program creation, multi-tier support, and social media sharing features.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
OSI Affiliate Software: Does OSI Affiliate offer a free trial?

Yes, OSI Affiliate offers a free 15-day trial with no credit card required, allowing full platform access before commitment.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
OSI Affiliate Software: What e-commerce platforms does OSI Affiliate integrate with?

OSI Affiliate integrates with Shopify, BigCommerce, PayPal, WordPress, WooCommerce, Magento, and other major e-commerce platforms.

Source
OSI Affiliate Software: Does OSI Affiliate support multi-tier affiliate programs?

Yes, every OSI Affiliate plan includes multi-tier affiliate program support, allowing you to create secondary commission structures and recruit top affiliates.

Source
OSI Affiliate Software: What commission tracking and reporting features does OSI Affiliate provide?

OSI Affiliate tracks sales, impressions, clicks, session time, and historical data with detailed reporting section. It includes promo code tracking, built-in promotional resources, and affiliate recruitment tools.

Source
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