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Agriculture · head to head

Datamars Livestock vs Granular

Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite
Granular logo

Granular

Agriculture

Farm management software for profitable farming

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.; Granular granular pricing page redirects to app login portal; no public pricing information accessible
  • They diverge on capability: Datamars Livestock covers EID and visual tag management, Granular covers Farm financial management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Datamars Livestock and Granular actually diverge.

Attributes where Datamars Livestock and Granular differ
AttributeDatamars LivestockGranular
Starting priceOn request$1200/year
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, WindowsWeb, Ios, Android, Api
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

Only in Granular

  • Farm financial management
  • Field activity tracking
  • Yield analytics
  • Satellite imagery
  • Crop planning
  • Input management
  • Labor tracking
  • Multi-farm dashboard

What people use each for

The jobs each tool is most often brought in to do.

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot Granular
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot Granular
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot Granular
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot Granular

Granular

  • Farm profitability analysisnot Datamars Livestock
  • Crop planningnot Datamars Livestock
  • Resource allocationnot Datamars Livestock
  • Financial reportingnot Datamars Livestock
  • Multi-farm managementnot Datamars Livestock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

Granular

  • Granular pricing page redirects to app login portal; no public pricing information accessible

Pricing, plan by plan

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

Granular

$1200/year
  • Granular Business$1200/year
    • Field management
    • Financial tracking
    • Activity planning
  • Granular Insights$2400/year
    • Everything in Business
    • Satellite imagery
    • Yield analytics
  • Enterprise$undefined/year
    • Everything in Insights
    • Multi-farm management
    • Custom integrations

Which should you pick?

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Choose Granular if

  • You need farm financial management.
  • You work on Web, Ios, Android, Api.
  • You also want field activity tracking.
Granular review

Questions people ask

Is Datamars Livestock or Granular better?
Neither clearly leads. Datamars Livestock starts at On request and Granular at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datamars Livestock or Granular?
Datamars Livestock starts at On request and Granular at $1200/year.
Does Datamars Livestock or Granular run on more platforms?
Datamars Livestock runs on Web, iOS, Android, Windows. Granular runs on Web, Ios, Android, Api.
What is Datamars Livestock best used for?
Datamars Livestock is most often used for a beef finisher drafting cattle to a target weight automatically at the crush, a sheep producer tracking lamb growth rates by sire to inform ram selection, a new zealand farm needing nait-compliant movement records generated from the same scans used for weighing, a grazier comparing average daily gain across mobs on different paddocks or supplements. Of those, a beef finisher drafting cattle to a target weight automatically at the crush and a sheep producer tracking lamb growth rates by sire to inform ram selection are not what Granular is typically brought in for.
What can Datamars Livestock do that Granular cannot?
Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting. Granular covers Farm financial management, Field activity tracking, Yield analytics, Satellite imagery.

Answered from the vendors’ own pages

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

Granular: What are Granular pricing tiers?

Granular pricing information is not publicly available. The pricing page redirects to their application login, requiring customers to contact Granular sales directly for pricing.

Source
Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Granular: Does Granular offer a free trial or demo?

Trial availability for Granular cannot be determined from public pages. Contact Granular sales directly to request a demo or trial of their agricultural operations management platform.

Source
Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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