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Agriculture · head to head

Datamars Livestock vs PrecisionHawk

Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite
PrecisionHawk logo

PrecisionHawk

Agriculture

Enterprise drone and analytics platform

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.; PrecisionHawk no pricing information published on website
  • They diverge on capability: Datamars Livestock covers EID and visual tag management, PrecisionHawk covers Autonomous flight.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Datamars Livestock and PrecisionHawk actually diverge.

Attributes where Datamars Livestock and PrecisionHawk differ
AttributeDatamars LivestockPrecisionHawk
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, WindowsWeb, Ios, Android
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

Only in PrecisionHawk

  • Autonomous flight
  • Multispectral imagery
  • AI analysis
  • Prescription maps
  • Enterprise dashboard
  • DJI
  • senseFly
  • Major farm platforms

What people use each for

The jobs each tool is most often brought in to do.

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot PrecisionHawk
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot PrecisionHawk
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot PrecisionHawk
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot PrecisionHawk

PrecisionHawk

  • Crop scoutingnot Datamars Livestock
  • Damage assessmentnot Datamars Livestock
  • Enterprise analyticsnot Datamars Livestock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

PrecisionHawk

  • No pricing information published on website

Pricing, plan by plan

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

PrecisionHawk

$29/month
  • StandardFree
    • Custom pricing
    • Drone data
    • Basic analytics
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • API access

Which should you pick?

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Choose PrecisionHawk if

  • You need autonomous flight.
  • You work on Web, Ios, Android.
  • You also want multispectral imagery.
PrecisionHawk review

Questions people ask

Is Datamars Livestock or PrecisionHawk better?
Neither clearly leads. Datamars Livestock starts at On request and PrecisionHawk at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datamars Livestock or PrecisionHawk?
Datamars Livestock starts at On request and PrecisionHawk at $29/month.
Does Datamars Livestock or PrecisionHawk run on more platforms?
Datamars Livestock runs on Web, iOS, Android, Windows. PrecisionHawk runs on Web, Ios, Android.
What is Datamars Livestock best used for?
Datamars Livestock is most often used for a beef finisher drafting cattle to a target weight automatically at the crush, a sheep producer tracking lamb growth rates by sire to inform ram selection, a new zealand farm needing nait-compliant movement records generated from the same scans used for weighing, a grazier comparing average daily gain across mobs on different paddocks or supplements. Of those, a beef finisher drafting cattle to a target weight automatically at the crush and a sheep producer tracking lamb growth rates by sire to inform ram selection are not what PrecisionHawk is typically brought in for.
What can Datamars Livestock do that PrecisionHawk cannot?
Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting. PrecisionHawk covers Autonomous flight, Multispectral imagery, AI analysis, Prescription maps.

Answered from the vendors’ own pages

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

PrecisionHawk: How much does PrecisionHawk cost?

PrecisionHawk does not publish pricing information on their website.

Source
Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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