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Agriculture · head to head

Allflex Livestock Intelligence vs Datamars Livestock

Allflex Livestock Intelligence logo

Allflex Livestock Intelligence

Agriculture

SenseHub cow monitoring where the collar, the software and the reader come as one per-animal monthly fee

From
3.83/month
Rated
-
Full reviewWebsite
Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Allflex Livestock Intelligence the subscription version never ends: at published New Zealand rates a 400-cow herd on the Premium plan pays roughly 22,700 dollars a year indefinitely, which over a ten-year collar life exceeds what an outright purchase would have cost.; Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • They diverge on capability: Allflex Livestock Intelligence covers Heat detection, Datamars Livestock covers EID and visual tag management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Allflex Livestock Intelligence and Datamars Livestock actually diverge.

Attributes where Allflex Livestock Intelligence and Datamars Livestock differ
AttributeAllflex Livestock IntelligenceDatamars Livestock
Starting price3.83/monthOn request
Pricing modelPer cow per monthquote

Identical on both: free tier (No), platforms (Web, iOS, Android, Windows), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Allflex Livestock Intelligence

  • Heat detection
  • Health monitoring
  • SenseHub Beef and Feedlot
  • Transition cow monitoring
  • Group nutrition reporting
  • Sorting gate control
  • Electronic identification
  • Herd management integration

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

What people use each for

The jobs each tool is most often brought in to do.

Allflex Livestock Intelligence

  • A 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detectionnot Datamars Livestock
  • A herd manager who wants fresh cow problems flagged on day two rather than found on day fivenot Datamars Livestock
  • A feedlot monitoring pen-level rumination to spot a ration problem before intakes dropnot Datamars Livestock
  • A farm installing a drafting gate so flagged cows are separated automatically at exit rather than by handnot Datamars Livestock

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot Allflex Livestock Intelligence
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot Allflex Livestock Intelligence
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot Allflex Livestock Intelligence
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot Allflex Livestock Intelligence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Allflex Livestock Intelligence

  • The subscription version never ends: at published New Zealand rates a 400-cow herd on the Premium plan pays roughly 22,700 dollars a year indefinitely, which over a ten-year collar life exceeds what an outright purchase would have cost.
  • The software only works with Allflex sensors, so a farm that wants to change monitoring supplier replaces every collar or tag on every animal, which is the switching cost that keeps herds in place.
  • Automated sorting requires a drafting gate that is a separate capital purchase, published in New Zealand at 38,200 to 53,500 dollars plus GST, so the alerts are only as useful as your willingness to fetch cows by hand until you buy one.
  • Pricing is published in only a few markets and varies with herd size and distributor, so a buyer in North America or Europe cannot benchmark a quote without doing the cross-market conversion themselves.
  • Integration into herd management packages is partner-dependent rather than universal, and a farm running an uncommon local herd recording system may find data has to be exported and reconciled rather than flowing across.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

Pricing, plan by plan

Allflex Livestock Intelligence

3.83/month
  • SenseHub Collar Starter$3.83/month
    • Heat detection only
    • Per cow per month, excluding GST
    • Collar, shed setup and NFC stick reader included
  • SenseHub Collar Premium$4.73/month
    • Heat, health and rumination monitoring
    • Per cow per month, excluding GST
    • Collar, shed setup and NFC stick reader included
  • SenseHub purchased system$undefined/year
    • Capital purchase of tags, controller and licence
    • Starter, Advanced and Premium application tiers
    • Quoted regionally through distributors

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

Which should you pick?

Choose Allflex Livestock Intelligence if

  • You need heat detection.
  • You work on Web, iOS, Android, Windows.
  • You also want health monitoring.
Allflex Livestock Intelligence review

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Questions people ask

Is Allflex Livestock Intelligence or Datamars Livestock better?
Neither clearly leads. Allflex Livestock Intelligence starts at 3.83/month and Datamars Livestock at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Allflex Livestock Intelligence or Datamars Livestock?
Allflex Livestock Intelligence starts at 3.83/month and Datamars Livestock at On request.
Does Allflex Livestock Intelligence or Datamars Livestock run on more platforms?
Both run on Web, iOS, Android, Windows, so platform support will not decide this one for you.
What is Allflex Livestock Intelligence best used for?
Allflex Livestock Intelligence is most often used for a 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detection, a herd manager who wants fresh cow problems flagged on day two rather than found on day five, a feedlot monitoring pen-level rumination to spot a ration problem before intakes drop, a farm installing a drafting gate so flagged cows are separated automatically at exit rather than by hand. Of those, a 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detection and a herd manager who wants fresh cow problems flagged on day two rather than found on day five are not what Datamars Livestock is typically brought in for.
What can Allflex Livestock Intelligence do that Datamars Livestock cannot?
Allflex Livestock Intelligence covers Heat detection, Health monitoring, SenseHub Beef and Feedlot, Transition cow monitoring. Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting.

Answered from the vendors’ own pages

Allflex Livestock Intelligence: Does the software work without Allflex tags?

No. SenseHub reads Allflex sensors only, so the software and hardware are a single purchase decision.

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

Allflex Livestock Intelligence: What does SenseHub cost per cow?

Where published, a collar Starter plan is around 3.83 New Zealand dollars per cow per month and Premium around 4.73, both excluding GST and both varying with herd size and region.

Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Allflex Livestock Intelligence: Is there a way to buy it outright instead of subscribing?

Yes, the purchased system remains available with Starter, Advanced and Premium licence tiers, quoted through distributors. SenseHub GO is the subscription alternative.

Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Allflex Livestock Intelligence: Do I need a drafting gate?

Not to receive alerts, but without one you fetch flagged cows manually. Gates are a separate five-figure capital purchase.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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