Agriculture · head to head
Agrivi vs Datamars Livestock

Datamars Livestock
Agriculture
EID tag, weigh scale and livestock data platform behind the Tru-Test brand
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Agrivi no public pricing information disclosed on vendor website; Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
- They diverge on capability: Agrivi covers Production planning, Datamars Livestock covers EID and visual tag management.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Agrivi and Datamars Livestock actually diverge.
| Attribute | Agrivi | Datamars Livestock |
|---|---|---|
| Starting price | $29/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Ios, Android | Web, iOS, Android, Windows |
| Founded | 2013 | Unknown |
Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Agrivi
- Production planning
- Task management
- Inventory tracking
- Financial analysis
- Crop database
- Weather services
- Satellite imagery
- GDPR
Only in Datamars Livestock
- EID and visual tag management
- Weigh session capture
- Average daily gain
- Auto-drafting
- Traceability records
- Bluetooth reader sync
- Treatment and animal events
What people use each for
The jobs each tool is most often brought in to do.
Agrivi
- Farm management record keeping across fields, inputs and field activitiesnot Datamars Livestock
- Supply chain traceability from farm to food processornot Datamars Livestock
- Integrating IoT sensor and machinery data into a farm data platformnot Datamars Livestock
- Agri-input companies and public sector bodies engaging growers digitallynot Datamars Livestock
Datamars Livestock
- A beef finisher drafting cattle to a target weight automatically at the crushnot Agrivi
- A sheep producer tracking lamb growth rates by sire to inform ram selectionnot Agrivi
- A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot Agrivi
- A grazier comparing average daily gain across mobs on different paddocks or supplementsnot Agrivi
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Agrivi
- No public pricing information disclosed on vendor website
- Customers must book a meeting with sales team to discuss pricing
- No pricing tiers, plan names, or trial option details available
Datamars Livestock
- The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
- A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
- Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
- Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
- Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.
Pricing, plan by plan
Agrivi
$29/month- Essential$29/month
- 5 fields
- Basic tracking
- Weather
- Professional$99/month
- Unlimited fields
- Full analytics
- API access
Datamars Livestock
On request- Datamars Livestock$undefined/year
- Historically bundled with purchase of Datamars and Tru-Test hardware
- Tag, reader and weigh indicator hardware is the actual cost
- Cloud platform terms changing with the January 2026 migration
Which should you pick?
Choose Agrivi if
- You need production planning.
- You work on Web, Ios, Android.
- You also want task management.
Choose Datamars Livestock if
- You need eid and visual tag management.
- You work on Web, iOS, Android, Windows.
- You also want weigh session capture.
Questions people ask
- Is Agrivi or Datamars Livestock better?
- Neither clearly leads. Agrivi starts at $29/month and Datamars Livestock at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Agrivi or Datamars Livestock?
- Agrivi starts at $29/month and Datamars Livestock at On request.
- Does Agrivi or Datamars Livestock run on more platforms?
- Agrivi runs on Web, Ios, Android. Datamars Livestock runs on Web, iOS, Android, Windows.
- What is Agrivi best used for?
- Agrivi is most often used for farm management record keeping across fields, inputs and field activities, supply chain traceability from farm to food processor, integrating iot sensor and machinery data into a farm data platform, agri-input companies and public sector bodies engaging growers digitally. Of those, farm management record keeping across fields, inputs and field activities and supply chain traceability from farm to food processor are not what Datamars Livestock is typically brought in for.
- What can Agrivi do that Datamars Livestock cannot?
- Agrivi covers Production planning, Task management, Inventory tracking, Financial analysis. Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting.
Answered from the vendors’ own pages
Agrivi: How is Agrivi priced?
Agrivi does not publish pricing details publicly. Organizations interested in the platform must book a meeting with the Agrivi sales team to discuss pricing tailored to their specific agricultural operation needs.
SourceDatamars Livestock: Do I have to pay for the software?
It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.
Agrivi: Is there a free trial available for Agrivi?
Agrivi does not disclose trial or evaluation options on their public website. Customers must contact the sales team directly to inquire about trial access or platform evaluation capabilities.
SourceDatamars Livestock: What happens to my Data Link records?
They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.
Datamars Livestock: Will it work with Gallagher scales?
Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.
Datamars Livestock: Does it handle NAIT and NLIS?
Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.
Related pages
More on Datamars Livestock
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