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Agriculture · head to head

fieldmargin vs Granular

fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-
Full reviewWebsite
Granular logo

Granular

Agriculture

Farm management software for profitable farming

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.; Granular granular pricing page redirects to app login portal; no public pricing information accessible
  • They diverge on capability: fieldmargin covers Field mapping, Granular covers Farm financial management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which fieldmargin and Granular actually diverge.

Attributes where fieldmargin and Granular differ
AttributefieldmarginGranular
Starting price£3.75/month$1200/year
Pricing modelPer farm per month, unlimited hectaressubscription
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

Only in Granular

  • Farm financial management
  • Field activity tracking
  • Yield analytics
  • Satellite imagery
  • Crop planning
  • Input management
  • Labor tracking
  • Multi-farm dashboard

What people use each for

The jobs each tool is most often brought in to do.

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot Granular
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot Granular
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot Granular
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot Granular

Granular

  • Farm profitability analysisnot fieldmargin
  • Crop planningnot fieldmargin
  • Resource allocationnot fieldmargin
  • Financial reportingnot fieldmargin
  • Multi-farm managementnot fieldmargin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Granular

  • Granular pricing page redirects to app login portal; no public pricing information accessible

Pricing, plan by plan

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Granular

$1200/year
  • Granular Business$1200/year
    • Field management
    • Financial tracking
    • Activity planning
  • Granular Insights$2400/year
    • Everything in Business
    • Satellite imagery
    • Yield analytics
  • Enterprise$undefined/year
    • Everything in Insights
    • Multi-farm management
    • Custom integrations

Which should you pick?

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.
fieldmargin review

Choose Granular if

  • You need farm financial management.
  • You work on Web, Ios, Android, Api.
  • You also want field activity tracking.
Granular review

Questions people ask

Is fieldmargin or Granular better?
Neither clearly leads. fieldmargin starts at £3.75/month and Granular at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, fieldmargin or Granular?
fieldmargin starts at £3.75/month and Granular at $1200/year.
Does fieldmargin or Granular run on more platforms?
fieldmargin runs on Web, iOS, Android. Granular runs on Web, Ios, Android, Api.
What is fieldmargin best used for?
fieldmargin is most often used for a 900 hectare arable estate that wants field records without paying a per-hectare licence fee, a livestock farm tracking mob movements and grazing rotation across fields on a phone with no signal, a farm manager assigning and checking off daily jobs for seasonal staff without phone calls, a mixed farm that wants photos and notes attached to specific field locations for later reference. Of those, a 900 hectare arable estate that wants field records without paying a per-hectare licence fee and a livestock farm tracking mob movements and grazing rotation across fields on a phone with no signal are not what Granular is typically brought in for.
What can fieldmargin do that Granular cannot?
fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment. Granular covers Farm financial management, Field activity tracking, Yield analytics, Satellite imagery.

Answered from the vendors’ own pages

fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

Granular: What are Granular pricing tiers?

Granular pricing information is not publicly available. The pricing page redirects to their application login, requiring customers to contact Granular sales directly for pricing.

Source
fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

Granular: Does Granular offer a free trial or demo?

Trial availability for Granular cannot be determined from public pages. Contact Granular sales directly to request a demo or trial of their agricultural operations management platform.

Source
fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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