Agriculture · head to head
AgriWebb vs Datamars Livestock

Datamars Livestock
Agriculture
EID tag, weigh scale and livestock data platform behind the Tru-Test brand
- From
- On request
- Rated
- -
The short version
- Only AgriWebb has a free tier, so it costs nothing to try first.
- Each has a real cost: AgriWebb priced per head of livestock, so the bill scales with the herd rather than with the features used; Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
- They diverge on capability: AgriWebb covers Animal inventory management, Datamars Livestock covers EID and visual tag management.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which AgriWebb and Datamars Livestock actually diverge.
| Attribute | AgriWebb | Datamars Livestock |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | subscription | quote |
| Free tier | Yes | No |
| Platforms | Web, Ios, Android | Web, iOS, Android, Windows |
| Founded | 2014 | Unknown |
Identical on both: user rating (Not yet rated), category (Agriculture).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AgriWebb
- Animal inventory management
- Mob & paddock management
- Grazing rotation planning
- Treatment & health records
- Weight & performance tracking
- Compliance reporting
- Financial analysis
- Offline mobile access
Only in Datamars Livestock
- EID and visual tag management
- Weigh session capture
- Average daily gain
- Auto-drafting
- Traceability records
- Bluetooth reader sync
- Treatment and animal events
What people use each for
The jobs each tool is most often brought in to do.
AgriWebb
- Livestock records and mob management for grazing operationsnot Datamars Livestock
- Audit-ready compliance records on the Compliance tiernot Datamars Livestock
- Paddock and grazing rotation planningnot Datamars Livestock
- Weight gain and performance trackingnot Datamars Livestock
- Recording treatments and chemical applications in the fieldnot Datamars Livestock
Datamars Livestock
- A beef finisher drafting cattle to a target weight automatically at the crushnot AgriWebb
- A sheep producer tracking lamb growth rates by sire to inform ram selectionnot AgriWebb
- A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot AgriWebb
- A grazier comparing average daily gain across mobs on different paddocks or supplementsnot AgriWebb
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AgriWebb
- Priced per head of livestock, so the bill scales with the herd rather than with the features used
- Available in Australia, New Zealand, the United Kingdom, the United States and South Africa only
- Movement planning and grazing planning are $300 a year each on top of the subscription
- The Cibo Labs PastureKey add-on starts at $1,000 a year
- Payments already made are non-refundable on cancellation
Datamars Livestock
- The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
- A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
- Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
- Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
- Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.
Pricing, plan by plan
AgriWebb
Free- FreeFree
- Basic animal records
- Movement tracking
- Simple reporting
- Core$79/month
- Unlimited animals
- Mob management
- Grazing management
- Pro$149/month
- Everything in Core
- Advanced analytics
- Financial tracking
- Enterprise$undefined/month
- Everything in Pro
- Multi-property management
- Custom integrations
Datamars Livestock
On request- Datamars Livestock$undefined/year
- Historically bundled with purchase of Datamars and Tru-Test hardware
- Tag, reader and weigh indicator hardware is the actual cost
- Cloud platform terms changing with the January 2026 migration
Which should you pick?
Choose AgriWebb if
- You need animal inventory management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want mob & paddock management.
Choose Datamars Livestock if
- You need eid and visual tag management.
- You work on Web, iOS, Android, Windows.
- You also want weigh session capture.
Questions people ask
- Is AgriWebb or Datamars Livestock better?
- Neither clearly leads. AgriWebb starts at Free and Datamars Livestock at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AgriWebb or Datamars Livestock?
- AgriWebb has a free tier; the other does not. Paid plans start at Free for AgriWebb and On request for Datamars Livestock.
- Does AgriWebb or Datamars Livestock run on more platforms?
- AgriWebb runs on Web, Ios, Android. Datamars Livestock runs on Web, iOS, Android, Windows.
- Can I use AgriWebb for free?
- Yes. AgriWebb has a free tier, so you can try it without paying. Datamars Livestock starts at On request.
- What is AgriWebb best used for?
- AgriWebb is most often used for livestock records and mob management for grazing operations, audit-ready compliance records on the compliance tier, paddock and grazing rotation planning, weight gain and performance tracking. Of those, livestock records and mob management for grazing operations and audit-ready compliance records on the compliance tier are not what Datamars Livestock is typically brought in for.
- What can AgriWebb do that Datamars Livestock cannot?
- AgriWebb covers Animal inventory management, Mob & paddock management, Grazing rotation planning, Treatment & health records. Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting.
Answered from the vendors’ own pages
AgriWebb: How does AgriWebb pricing work?
AgriWebb uses variable pricing based on livestock numbers managed (cattle and sheep head count). Pricing is calculated per animal, offering monthly and yearly payment options with discounts for annual billing. No long-term contracts are required.
SourceDatamars Livestock: Do I have to pay for the software?
It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.
AgriWebb: What are AgriWebb's three subscription tiers?
Essentials includes interactive farm map and basic records. Compliance (marked Most Popular) adds audit compliance, biosecurity tools, treatment records, and NLIS integration. Performance adds weight projections, grazing management, breeding records, financial reporting, and stocking rate analysis.
SourceDatamars Livestock: What happens to my Data Link records?
They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.
AgriWebb: What add-ons does AgriWebb offer?
Movement Planning costs $300/year on Essentials. Grazing Planning costs $300/year on Performance. Cibo Labs PastureKey starts at $1,000/year on Performance. Pricing is variable based on livestock count across all tiers and add-ons.
SourceDatamars Livestock: Will it work with Gallagher scales?
Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.
Datamars Livestock: Does it handle NAIT and NLIS?
Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.
Related pages
More on Datamars Livestock
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