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Agriculture · head to head

Datamars Livestock vs Taranis

Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite
Taranis logo

Taranis

Agriculture

AI-powered crop intelligence platform

From
$5/acre/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.; Taranis pricing is by quote only, with no rate, per acre figure or minimum published; the only route to a price is a Get a Demo request
  • They diverge on capability: Datamars Livestock covers EID and visual tag management, Taranis covers Ultra-high resolution imagery.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Datamars Livestock and Taranis actually diverge.

Attributes where Datamars Livestock and Taranis differ
AttributeDatamars LivestockTaranis
Starting priceOn request$5/acre/year
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, WindowsWeb, Ios, Android, Api
FoundedUnknown2015

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

Only in Taranis

  • Ultra-high resolution imagery
  • AI insect detection
  • Disease identification
  • Weed pressure mapping
  • Nutrient deficiency analysis
  • Stand & emergence counts
  • Prescription maps
  • Mobile scouting app

What people use each for

The jobs each tool is most often brought in to do.

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot Taranis
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot Taranis
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot Taranis
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot Taranis

Taranis

  • Leaf-level crop scouting from submillimeter resolution drone imagerynot Datamars Livestock
  • Agronomic advisors documenting in-season crop issues for grower customersnot Datamars Livestock
  • Detecting weeds, insects and disease across whole fields without walking themnot Datamars Livestock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

Taranis

  • Pricing is by quote only, with no rate, per acre figure or minimum published; the only route to a price is a Get a Demo request
  • Insights depend on Taranis flying drones over the acres in question rather than on grower-supplied data
  • The product is positioned for agronomic advisors serving growers rather than for direct grower purchase

Pricing, plan by plan

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

Taranis

$5/acre/year
  • Scout$5/acre/year
    • AI pest detection
    • Disease identification
    • Weed mapping
  • Scout Plus$8/acre/year
    • Everything in Scout
    • Stand counts
    • Nutrient deficiency
  • Enterprise$undefined/acre/year
    • Everything in Scout Plus
    • Custom models
    • API access

Which should you pick?

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Choose Taranis if

  • You need ultra-high resolution imagery.
  • You work on Web, Ios, Android, Api.
  • You also want ai insect detection.
Taranis review

Questions people ask

Is Datamars Livestock or Taranis better?
Neither clearly leads. Datamars Livestock starts at On request and Taranis at $5/acre/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datamars Livestock or Taranis?
Datamars Livestock starts at On request and Taranis at $5/acre/year.
Does Datamars Livestock or Taranis run on more platforms?
Datamars Livestock runs on Web, iOS, Android, Windows. Taranis runs on Web, Ios, Android, Api.
What is Datamars Livestock best used for?
Datamars Livestock is most often used for a beef finisher drafting cattle to a target weight automatically at the crush, a sheep producer tracking lamb growth rates by sire to inform ram selection, a new zealand farm needing nait-compliant movement records generated from the same scans used for weighing, a grazier comparing average daily gain across mobs on different paddocks or supplements. Of those, a beef finisher drafting cattle to a target weight automatically at the crush and a sheep producer tracking lamb growth rates by sire to inform ram selection are not what Taranis is typically brought in for.
What can Datamars Livestock do that Taranis cannot?
Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting. Taranis covers Ultra-high resolution imagery, AI insect detection, Disease identification, Weed pressure mapping.

Answered from the vendors’ own pages

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

Taranis: How much does Taranis cost?

Taranis does not publish pricing on its website. Three service plans (Advanced+, Elite+, Pro+) are described, but customers must contact the company for pricing details.

Source
Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Taranis: What is included in Taranis plans?

Taranis plans include features like satellite monitoring, AI-driven leaf-level insights, seasonal analysis, historic data access, and 24/7 support, but pricing and plan-specific details require contacting sales.

Source
Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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