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Agriculture · head to head

Granular vs Lely Horizon

Granular logo

Granular

Agriculture

Farm management software for profitable farming

From
$1200/year
Rated
-
Full reviewWebsite
Lely Horizon logo

Lely Horizon

Agriculture

Dairy herd management software billed per lactating cow that only runs a Lely robot barn

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Granular granular pricing page redirects to app login portal; no public pricing information accessible; Lely Horizon billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • They diverge on capability: Granular covers Farm financial management, Lely Horizon covers Per-cow milking data.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Granular and Lely Horizon actually diverge.

Attributes where Granular and Lely Horizon differ
AttributeGranularLely Horizon
Starting price$1200/yearOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android, Windows
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Granular

  • Farm financial management
  • Field activity tracking
  • Yield analytics
  • Satellite imagery
  • Crop planning
  • Input management
  • Labor tracking
  • Multi-farm dashboard

Only in Lely Horizon

  • Per-cow milking data
  • Health and fertility alerts
  • Work list generation
  • Feed management
  • Farm Management Support
  • Multi-site view
  • Mobile alerts
  • Reporting and benchmarking

What people use each for

The jobs each tool is most often brought in to do.

Granular

  • Farm profitability analysisnot Lely Horizon
  • Crop planningnot Lely Horizon
  • Resource allocationnot Lely Horizon
  • Financial reportingnot Lely Horizon
  • Multi-farm managementnot Lely Horizon

Lely Horizon

  • A 180-cow dairy running four Astronaut robots that needs the attention list to replace walking the barn twice a daynot Granular
  • A farm adding Vector automatic feeding that wants ration delivery driven by the same cow data as milkingnot Granular
  • A dairy manager tracking transition cow health across two sites from one accountnot Granular
  • A Lely advisor benchmarking a client's robot utilisation against comparable farms before recommending a fourth boxnot Granular

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Granular

  • Granular pricing page redirects to app login portal; no public pricing information accessible

Lely Horizon

  • Billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • Horizon is not optional: the barn equipment depends on it, so the subscription cannot be cancelled in a difficult year the way a discretionary analytics tool can, which removes any negotiating position at renewal.
  • It manages Lely equipment and effectively nothing else, so a farm running a Lely robot alongside a conventional parlour or another manufacturer's feeder ends up with two systems and no combined cow record.
  • The migration from the older T4C system was compulsory and rebuilt the interface and reporting, and farms that had years of T4C reports and custom lists found the equivalents either missing or shaped differently, costing retraining time.
  • Everything is bought and supported through the local Lely Center, so pricing, response time and the quality of advice vary by dealer with no published rate card, and a farm with a weak local centre has no practical alternative supplier.

Pricing, plan by plan

Granular

$1200/year
  • Granular Business$1200/year
    • Field management
    • Financial tracking
    • Activity planning
  • Granular Insights$2400/year
    • Everything in Business
    • Satellite imagery
    • Yield analytics
  • Enterprise$undefined/year
    • Everything in Insights
    • Multi-farm management
    • Custom integrations

Lely Horizon

On request
  • Horizon Basic$undefined/month
    • Core robot operation and monitoring
    • Per lactating cow subscription
    • Invoiced digitally by the local Lely Center
  • Horizon Control$undefined/month
    • Adds herd management and fertility tooling
    • Per lactating cow subscription
  • Horizon Advance$undefined/month
    • Adds analysis, benchmarking and advisor tooling
    • Per lactating cow subscription

Which should you pick?

Choose Granular if

  • You need farm financial management.
  • You work on Web, Ios, Android, Api.
  • You also want field activity tracking.
Granular review

Choose Lely Horizon if

  • You need per-cow milking data.
  • You work on Web, iOS, Android, Windows.
  • You also want health and fertility alerts.
Lely Horizon review

Questions people ask

Is Granular or Lely Horizon better?
Neither clearly leads. Granular starts at $1200/year and Lely Horizon at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Granular or Lely Horizon?
Granular starts at $1200/year and Lely Horizon at On request.
Does Granular or Lely Horizon run on more platforms?
Granular runs on Web, Ios, Android, Api. Lely Horizon runs on Web, iOS, Android, Windows.
What is Granular best used for?
Granular is most often used for farm profitability analysis, crop planning, resource allocation, financial reporting. Of those, farm profitability analysis and crop planning are not what Lely Horizon is typically brought in for.
What can Granular do that Lely Horizon cannot?
Granular covers Farm financial management, Field activity tracking, Yield analytics, Satellite imagery. Lely Horizon covers Per-cow milking data, Health and fertility alerts, Work list generation, Feed management.

Answered from the vendors’ own pages

Granular: What are Granular pricing tiers?

Granular pricing information is not publicly available. The pricing page redirects to their application login, requiring customers to contact Granular sales directly for pricing.

Source
Lely Horizon: How is Lely Horizon priced?

As a subscription per lactating cow milked by the Astronaut robots, in Basic, Control and Advance tiers. Lely does not publish rates; the local Lely Center quotes them.

Granular: Does Granular offer a free trial or demo?

Trial availability for Granular cannot be determined from public pages. Contact Granular sales directly to request a demo or trial of their agricultural operations management platform.

Source
Lely Horizon: Can I run Horizon without Lely robots?

No. It is the control and management layer for Lely equipment and has no meaningful function without it.

Lely Horizon: What happened to T4C?

Horizon replaced it. Migration was required rather than optional, and reporting was rebuilt rather than ported.

Lely Horizon: Does the subscription end when the robot is paid off?

No. It continues for as long as the robots are milking, which is the cost most robot business cases understate.

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