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Agriculture · head to head

Datamars Livestock vs DTN Agriculture

Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite
DTN Agriculture logo

DTN Agriculture

Agriculture

Weather, markets, and agronomic insights

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.; DTN Agriculture pricing is not published for any product
  • They diverge on capability: Datamars Livestock covers EID and visual tag management, DTN Agriculture covers Hyper-local weather.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Datamars Livestock and DTN Agriculture actually diverge.

Attributes where Datamars Livestock and DTN Agriculture differ
AttributeDatamars LivestockDTN Agriculture
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, WindowsWeb, Ios, Android
FoundedUnknown1984

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

Only in DTN Agriculture

  • Hyper-local weather
  • Market data
  • Spray conditions
  • GDD tracking
  • Alerts
  • Farm platforms
  • Equipment systems
  • SOC 2

What people use each for

The jobs each tool is most often brought in to do.

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot DTN Agriculture
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot DTN Agriculture
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot DTN Agriculture
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot DTN Agriculture

DTN Agriculture

  • Commodity market data and analysis for grain tradersnot Datamars Livestock
  • Weather and agronomic modelling through ClearAgnot Datamars Livestock
  • Grain origination and merchandisingnot Datamars Livestock
  • Market intelligence for ag retailers and input suppliersnot Datamars Livestock
  • Field-level decision support for growersnot Datamars Livestock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

DTN Agriculture

  • Pricing is not published for any product
  • A wide portfolio, including ProphetX, ClearAg, MyDTN and Instant Market, so the relevant product depends on whether you are a grower, a trader or a grain processor
  • Aimed mostly at the commercial agriculture chain rather than at individual farms

Pricing, plan by plan

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

DTN Agriculture

$29/month
  • Progressive Farmer$399/year
    • Weather
    • Markets
    • Basic tools
  • Premium$999/year
    • Advanced weather
    • Full markets
    • Agronomy tools

Which should you pick?

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Choose DTN Agriculture if

  • You need hyper-local weather.
  • You work on Web, Ios, Android.
  • You also want market data.
DTN Agriculture review

Questions people ask

Is Datamars Livestock or DTN Agriculture better?
Neither clearly leads. Datamars Livestock starts at On request and DTN Agriculture at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datamars Livestock or DTN Agriculture?
Datamars Livestock starts at On request and DTN Agriculture at $29/month.
Does Datamars Livestock or DTN Agriculture run on more platforms?
Datamars Livestock runs on Web, iOS, Android, Windows. DTN Agriculture runs on Web, Ios, Android.
What is Datamars Livestock best used for?
Datamars Livestock is most often used for a beef finisher drafting cattle to a target weight automatically at the crush, a sheep producer tracking lamb growth rates by sire to inform ram selection, a new zealand farm needing nait-compliant movement records generated from the same scans used for weighing, a grazier comparing average daily gain across mobs on different paddocks or supplements. Of those, a beef finisher drafting cattle to a target weight automatically at the crush and a sheep producer tracking lamb growth rates by sire to inform ram selection are not what DTN Agriculture is typically brought in for.
What can Datamars Livestock do that DTN Agriculture cannot?
Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting. DTN Agriculture covers Hyper-local weather, Market data, Spray conditions, GDD tracking.

Answered from the vendors’ own pages

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

DTN Agriculture: How do I get DTN agriculture solution pricing?

DTN agriculture, weather, and refined fuels solutions do not display pricing on their main agriculture page. Contact DTN's sales team using the form on their website or visit specific product pages to request pricing information.

Source
Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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