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Agriculture · head to head

DTN Agriculture vs Lely Horizon

DTN Agriculture logo

DTN Agriculture

Agriculture

Weather, markets, and agronomic insights

From
$29/month
Rated
-
Full reviewWebsite
Lely Horizon logo

Lely Horizon

Agriculture

Dairy herd management software billed per lactating cow that only runs a Lely robot barn

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DTN Agriculture pricing is not published for any product; Lely Horizon billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • They diverge on capability: DTN Agriculture covers Hyper-local weather, Lely Horizon covers Per-cow milking data.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTN Agriculture and Lely Horizon actually diverge.

Attributes where DTN Agriculture and Lely Horizon differ
AttributeDTN AgricultureLely Horizon
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, iOS, Android, Windows
Founded1984Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTN Agriculture

  • Hyper-local weather
  • Market data
  • Spray conditions
  • GDD tracking
  • Alerts
  • Farm platforms
  • Equipment systems
  • SOC 2

Only in Lely Horizon

  • Per-cow milking data
  • Health and fertility alerts
  • Work list generation
  • Feed management
  • Farm Management Support
  • Multi-site view
  • Mobile alerts
  • Reporting and benchmarking

What people use each for

The jobs each tool is most often brought in to do.

DTN Agriculture

  • Commodity market data and analysis for grain tradersnot Lely Horizon
  • Weather and agronomic modelling through ClearAgnot Lely Horizon
  • Grain origination and merchandisingnot Lely Horizon
  • Market intelligence for ag retailers and input suppliersnot Lely Horizon
  • Field-level decision support for growersnot Lely Horizon

Lely Horizon

  • A 180-cow dairy running four Astronaut robots that needs the attention list to replace walking the barn twice a daynot DTN Agriculture
  • A farm adding Vector automatic feeding that wants ration delivery driven by the same cow data as milkingnot DTN Agriculture
  • A dairy manager tracking transition cow health across two sites from one accountnot DTN Agriculture
  • A Lely advisor benchmarking a client's robot utilisation against comparable farms before recommending a fourth boxnot DTN Agriculture

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTN Agriculture

  • Pricing is not published for any product
  • A wide portfolio, including ProphetX, ClearAg, MyDTN and Instant Market, so the relevant product depends on whether you are a grower, a trader or a grain processor
  • Aimed mostly at the commercial agriculture chain rather than at individual farms

Lely Horizon

  • Billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • Horizon is not optional: the barn equipment depends on it, so the subscription cannot be cancelled in a difficult year the way a discretionary analytics tool can, which removes any negotiating position at renewal.
  • It manages Lely equipment and effectively nothing else, so a farm running a Lely robot alongside a conventional parlour or another manufacturer's feeder ends up with two systems and no combined cow record.
  • The migration from the older T4C system was compulsory and rebuilt the interface and reporting, and farms that had years of T4C reports and custom lists found the equivalents either missing or shaped differently, costing retraining time.
  • Everything is bought and supported through the local Lely Center, so pricing, response time and the quality of advice vary by dealer with no published rate card, and a farm with a weak local centre has no practical alternative supplier.

Pricing, plan by plan

DTN Agriculture

$29/month
  • Progressive Farmer$399/year
    • Weather
    • Markets
    • Basic tools
  • Premium$999/year
    • Advanced weather
    • Full markets
    • Agronomy tools

Lely Horizon

On request
  • Horizon Basic$undefined/month
    • Core robot operation and monitoring
    • Per lactating cow subscription
    • Invoiced digitally by the local Lely Center
  • Horizon Control$undefined/month
    • Adds herd management and fertility tooling
    • Per lactating cow subscription
  • Horizon Advance$undefined/month
    • Adds analysis, benchmarking and advisor tooling
    • Per lactating cow subscription

Which should you pick?

Choose DTN Agriculture if

  • You need hyper-local weather.
  • You work on Web, Ios, Android.
  • You also want market data.
DTN Agriculture review

Choose Lely Horizon if

  • You need per-cow milking data.
  • You work on Web, iOS, Android, Windows.
  • You also want health and fertility alerts.
Lely Horizon review

Questions people ask

Is DTN Agriculture or Lely Horizon better?
Neither clearly leads. DTN Agriculture starts at $29/month and Lely Horizon at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTN Agriculture or Lely Horizon?
DTN Agriculture starts at $29/month and Lely Horizon at On request.
Does DTN Agriculture or Lely Horizon run on more platforms?
DTN Agriculture runs on Web, Ios, Android. Lely Horizon runs on Web, iOS, Android, Windows.
What is DTN Agriculture best used for?
DTN Agriculture is most often used for commodity market data and analysis for grain traders, weather and agronomic modelling through clearag, grain origination and merchandising, market intelligence for ag retailers and input suppliers. Of those, commodity market data and analysis for grain traders and weather and agronomic modelling through clearag are not what Lely Horizon is typically brought in for.
What can DTN Agriculture do that Lely Horizon cannot?
DTN Agriculture covers Hyper-local weather, Market data, Spray conditions, GDD tracking. Lely Horizon covers Per-cow milking data, Health and fertility alerts, Work list generation, Feed management.

Answered from the vendors’ own pages

DTN Agriculture: How do I get DTN agriculture solution pricing?

DTN agriculture, weather, and refined fuels solutions do not display pricing on their main agriculture page. Contact DTN's sales team using the form on their website or visit specific product pages to request pricing information.

Source
Lely Horizon: How is Lely Horizon priced?

As a subscription per lactating cow milked by the Astronaut robots, in Basic, Control and Advance tiers. Lely does not publish rates; the local Lely Center quotes them.

Lely Horizon: Can I run Horizon without Lely robots?

No. It is the control and management layer for Lely equipment and has no meaningful function without it.

Lely Horizon: What happened to T4C?

Horizon replaced it. Migration was required rather than optional, and reporting was rebuilt rather than ported.

Lely Horizon: Does the subscription end when the robot is paid off?

No. It continues for as long as the robots are milking, which is the cost most robot business cases understate.

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