Softwr

Cybersecurity · head to head

DataGrail vs VMware Carbon Black

DataGrail logo

DataGrail

Cybersecurity

Privacy platform that finds shadow data systems and automates data subject requests across them

From
On request
Rated
-
Full reviewWebsite
V

VMware Carbon Black

Cybersecurity

Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DataGrail no pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • They diverge on capability: DataGrail covers Live data discovery, VMware Carbon Black covers Endpoint Standard.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DataGrail and VMware Carbon Black actually diverge.

Attributes where DataGrail and VMware Carbon Black differ
AttributeDataGrailVMware Carbon Black
Pricing modelquotesubscription
PlatformsWeb, APIDesktop, Api
FoundedUnknown2002

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DataGrail

  • Live data discovery
  • Request automation
  • Audit trail
  • Consent management
  • Integration catalogue
  • Risk monitoring
  • Consumer request portal
  • Reporting

Only in VMware Carbon Black

  • Endpoint Standard
  • Enterprise EDR
  • Audit and Remediation
  • Single sensor
  • Live Response
  • Workload protection
  • Container security
  • Watchlists and feeds

What people use each for

The jobs each tool is most often brought in to do.

DataGrail

  • A consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existednot VMware Carbon Black
  • A company processing hundreds of CCPA requests a month where manual fulfilment has become a full-time jobnot VMware Carbon Black
  • A privacy team leaving OneTrust because the platform tracked requests but staff still completed them by handnot VMware Carbon Black
  • An organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closednot VMware Carbon Black

VMware Carbon Black

  • A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot DataGrail
  • A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot DataGrail
  • Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot DataGrail
  • An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot DataGrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DataGrail

  • No pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.
  • Automated fulfilment only works for systems with a supported connector, so homegrown applications and legacy databases still need manual handling, and those are usually where the awkward data lives.
  • Discovery works by observing integrations and traffic patterns, so genuinely isolated systems, offline data and files on employee machines remain invisible and outside the data map.
  • It is narrower than the enterprise privacy suites, lacking the assessment, third-party risk and wider GRC modules a large regulated organisation will also need, so it may be one of two platforms rather than the only one.
  • Deletion automation is irreversible and mistakes are unrecoverable, so teams need real confidence in identity verification before enabling it, and that caution often keeps deletion semi-manual for months after purchase.

VMware Carbon Black

  • Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
  • The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
  • The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
  • Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.

Pricing, plan by plan

DataGrail

On request
  • DataGrail Platform$undefined/year
    • Data discovery and mapping
    • Data subject request automation
    • Consent management

VMware Carbon Black

On request
  • CB Endpoint StandardFree
    • NGAV
    • Behavioral EDR
    • Device control
  • CB Endpoint AdvancedFree
    • All Standard features
    • Threat hunting
    • Audit and remediation
  • CB Endpoint EnterpriseFree
    • All Advanced features
    • Advanced threat hunting
    • Live response

Which should you pick?

Choose DataGrail if

  • You need live data discovery.
  • You work on Web, API.
  • You also want request automation.
DataGrail review

Choose VMware Carbon Black if

  • You need endpoint standard.
  • You work on Desktop, Api.
  • You also want enterprise edr.
VMware Carbon Black review

Questions people ask

Is DataGrail or VMware Carbon Black better?
Neither clearly leads. DataGrail starts at On request and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DataGrail or VMware Carbon Black?
DataGrail starts at On request and VMware Carbon Black at On request.
Does DataGrail or VMware Carbon Black run on more platforms?
DataGrail runs on Web, API. VMware Carbon Black runs on Desktop, Api.
What is DataGrail best used for?
DataGrail is most often used for a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed, a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job, a privacy team leaving onetrust because the platform tracked requests but staff still completed them by hand, an organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closed. Of those, a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed and a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job are not what VMware Carbon Black is typically brought in for.
What can DataGrail do that VMware Carbon Black cannot?
DataGrail covers Live data discovery, Request automation, Audit trail, Consent management. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.

Answered from the vendors’ own pages

DataGrail: How is DataGrail different from OneTrust?

OneTrust orchestrates the workflow; DataGrail focuses on connecting to systems and completing the request, and benchmark data suggests it prices materially below OneTrust for comparable scope.

VMware Carbon Black: Who owns Carbon Black now?

Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.

DataGrail: Does it find systems we do not know about?

Yes. Continuous discovery of unsanctioned tools processing personal data is its main technical claim.

VMware Carbon Black: Why do the docs use names I do not recognise?

The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.

DataGrail: What does it cost?

Not published. Pricing is quoted by request volume and connected systems, with multi-year commitments typically discounted.

VMware Carbon Black: Does it replace my existing antivirus?

Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.

DataGrail: Does it cover consent as well as requests?

Yes, it includes consent management, though publishers needing certified advertising consent usually use a specialist CMP.

VMware Carbon Black: Do I need a full-time analyst to run it?

To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.

VMware Carbon Black: How is it licensed?

Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.

Share

Related pages

More on DataGrail

More on VMware Carbon Black

Keep looking

Other head to heads