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Cybersecurity · head to head

BigID vs VMware Carbon Black

BigID logo

BigID

Cybersecurity

Data discovery and classification across cloud, on-premise and unstructured stores

From
On request
Rated
-
Full reviewWebsite
V

VMware Carbon Black

Cybersecurity

Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BigID pricing scales with data sources and volume, so the cost rises exactly as the estate you need to scan grows, and the modules shown in a demo, including AI security posture and headless deployment, are frequently separate licences that appear only in the final quote.; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • They diverge on capability: BigID covers Structured and unstructured scanning, VMware Carbon Black covers Endpoint Standard.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which BigID and VMware Carbon Black actually diverge.

Attributes where BigID and VMware Carbon Black differ
AttributeBigIDVMware Carbon Black
Pricing modelquotesubscription
PlatformsWeb, API, Self-hostedDesktop, Api
FoundedUnknown2002

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigID

  • Structured and unstructured scanning
  • Identity correlation
  • Data security posture management
  • Access intelligence
  • Privacy request support
  • Retention and minimisation
  • AI data controls
  • Policy and remediation workflow

Only in VMware Carbon Black

  • Endpoint Standard
  • Enterprise EDR
  • Audit and Remediation
  • Single sensor
  • Live Response
  • Workload protection
  • Container security
  • Watchlists and feeds

What people use each for

The jobs each tool is most often brought in to do.

BigID

  • A bank that has to prove which of thirty year old file shares contain customer identifiers before a data centre migrationnot VMware Carbon Black
  • A privacy team that cannot fulfil deletion requests because nobody knows which unstructured stores hold a given customer’s recordsnot VMware Carbon Black
  • A security team wanting to find sensitive data sitting in publicly readable object storage buckets before an attacker doesnot VMware Carbon Black
  • A company building retrieval augmented AI that must exclude regulated personal data from the index it feeds to a modelnot VMware Carbon Black

VMware Carbon Black

  • A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot BigID
  • A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot BigID
  • Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot BigID
  • An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot BigID

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigID

  • Pricing scales with data sources and volume, so the cost rises exactly as the estate you need to scan grows, and the modules shown in a demo, including AI security posture and headless deployment, are frequently separate licences that appear only in the final quote.
  • Scanning large unstructured estates is slow and computationally expensive, so most organisations sample rather than scan everything, which reintroduces uncertainty into the very question they bought the tool to settle.
  • Classification accuracy on messy unstructured content requires tuning, and out of the box false positives on things like reference numbers create a large triage backlog that a small governance team cannot clear.
  • It discovers and reports but does not remediate, so realising value requires a separate process and often separate tooling to actually delete, restrict or move the data it flags.
  • It is built for large enterprises and both the price and the administrative overhead are disproportionate below a few thousand employees, where a lighter DSPM tool covers the security use case for far less.

VMware Carbon Black

  • Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
  • The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
  • The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
  • Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.

Pricing, plan by plan

BigID

On request
  • BigID Platform$undefined/year
    • Priced by number of data sources and data volume
    • Discovery and classification core
    • Optional DSPM, access intelligence and AI security modules licensed separately

VMware Carbon Black

On request
  • CB Endpoint StandardFree
    • NGAV
    • Behavioral EDR
    • Device control
  • CB Endpoint AdvancedFree
    • All Standard features
    • Threat hunting
    • Audit and remediation
  • CB Endpoint EnterpriseFree
    • All Advanced features
    • Advanced threat hunting
    • Live response

Which should you pick?

Choose BigID if

  • You need structured and unstructured scanning.
  • You work on Web, API, Self-hosted.
  • You also want identity correlation.
BigID review

Choose VMware Carbon Black if

  • You need endpoint standard.
  • You work on Desktop, Api.
  • You also want enterprise edr.
VMware Carbon Black review

Questions people ask

Is BigID or VMware Carbon Black better?
Neither clearly leads. BigID starts at On request and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigID or VMware Carbon Black?
BigID starts at On request and VMware Carbon Black at On request.
Does BigID or VMware Carbon Black run on more platforms?
BigID runs on Web, API, Self-hosted. VMware Carbon Black runs on Desktop, Api.
What is BigID best used for?
BigID is most often used for a bank that has to prove which of thirty year old file shares contain customer identifiers before a data centre migration, a privacy team that cannot fulfil deletion requests because nobody knows which unstructured stores hold a given customer’s records, a security team wanting to find sensitive data sitting in publicly readable object storage buckets before an attacker does, a company building retrieval augmented ai that must exclude regulated personal data from the index it feeds to a model. Of those, a bank that has to prove which of thirty year old file shares contain customer identifiers before a data centre migration and a privacy team that cannot fulfil deletion requests because nobody knows which unstructured stores hold a given customer’s records are not what VMware Carbon Black is typically brought in for.
What can BigID do that VMware Carbon Black cannot?
BigID covers Structured and unstructured scanning, Identity correlation, Data security posture management, Access intelligence. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.

Answered from the vendors’ own pages

BigID: What does BigID cost?

It is quoted by data source count and volume. Reported contracts run from roughly 15,000 to 175,000 US dollars a year, and add-on modules such as AI security posture are licensed on top.

VMware Carbon Black: Who owns Carbon Black now?

Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.

BigID: Does it handle unstructured data?

Yes, and that is its main advantage. It classifies data in files and shares and correlates findings back to individuals, not just to data types.

VMware Carbon Black: Why do the docs use names I do not recognise?

The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.

BigID: Will it delete the data it finds?

Not by itself in most deployments. It identifies and routes findings; deletion and remediation happen through your own processes or connected systems.

VMware Carbon Black: Does it replace my existing antivirus?

Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.

BigID: Is it a privacy tool or a security tool?

Both are sold from the same discovery core. Buyers increasingly come from security wanting data security posture management rather than from legal wanting privacy.

VMware Carbon Black: Do I need a full-time analyst to run it?

To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.

VMware Carbon Black: How is it licensed?

Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.

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