Softwr

Cybersecurity · head to head

DataGrail vs KnowBe4

DataGrail logo

DataGrail

Cybersecurity

Privacy platform that finds shadow data systems and automates data subject requests across them

From
On request
Rated
-
Full reviewWebsite
KnowBe4 logo

KnowBe4

Cybersecurity

World's largest security awareness training platform

From
$1/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DataGrail no pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.; KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • They diverge on capability: DataGrail covers Live data discovery, KnowBe4 covers Security awareness training.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DataGrail and KnowBe4 actually diverge.

Attributes where DataGrail and KnowBe4 differ
AttributeDataGrailKnowBe4
Starting priceOn request$1/month
Pricing modelquotesubscription
PlatformsWeb, APIWeb, Mobile, Email
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DataGrail

  • Live data discovery
  • Request automation
  • Audit trail
  • Consent management
  • Integration catalogue
  • Risk monitoring
  • Consumer request portal
  • Reporting

Only in KnowBe4

  • Security awareness training
  • Phishing simulation
  • Risk assessments
  • Compliance training
  • Incident reporting
  • API access
  • Custom policies
  • Behavior analytics

What people use each for

The jobs each tool is most often brought in to do.

DataGrail

  • A consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existednot KnowBe4
  • A company processing hundreds of CCPA requests a month where manual fulfilment has become a full-time jobnot KnowBe4
  • A privacy team leaving OneTrust because the platform tracked requests but staff still completed them by handnot KnowBe4
  • An organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closednot KnowBe4

KnowBe4

  • Security awareness training and simulated phishing for staffnot DataGrail
  • Tracking employee susceptibility to phishing over timenot DataGrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DataGrail

  • No pricing is published, and while benchmarking suggests it undercuts OneTrust for comparable scope, cost still scales with request volume and connected systems, which grow with the business.
  • Automated fulfilment only works for systems with a supported connector, so homegrown applications and legacy databases still need manual handling, and those are usually where the awkward data lives.
  • Discovery works by observing integrations and traffic patterns, so genuinely isolated systems, offline data and files on employee machines remain invisible and outside the data map.
  • It is narrower than the enterprise privacy suites, lacking the assessment, third-party risk and wider GRC modules a large regulated organisation will also need, so it may be one of two platforms rather than the only one.
  • Deletion automation is irreversible and mistakes are unrecoverable, so teams need real confidence in identity verification before enabling it, and that caution often keeps deletion semi-manual for months after purchase.

KnowBe4

  • Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
  • Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
  • Accounts above 1,000 seats have no published price and require a custom quote
  • Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
  • The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate

Pricing, plan by plan

DataGrail

On request
  • DataGrail Platform$undefined/year
    • Data discovery and mapping
    • Data subject request automation
    • Consent management

KnowBe4

$1/month
  • Basic$1/month
    • Per user
    • Training modules
    • Phishing templates
  • Advanced$2/month
    • All Basic features
    • Advanced phishing
    • Risk assessments
  • Pro$3/month
    • All Advanced features
    • API access
    • Custom content

Which should you pick?

Choose DataGrail if

  • You need live data discovery.
  • You work on Web, API.
  • You also want request automation.
DataGrail review

Choose KnowBe4 if

  • You need security awareness training.
  • You work on Web, Mobile, Email.
  • You also want phishing simulation.
KnowBe4 review

Questions people ask

Is DataGrail or KnowBe4 better?
Neither clearly leads. DataGrail starts at On request and KnowBe4 at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DataGrail or KnowBe4?
DataGrail starts at On request and KnowBe4 at $1/month.
Does DataGrail or KnowBe4 run on more platforms?
DataGrail runs on Web, API. KnowBe4 runs on Web, Mobile, Email.
What is DataGrail best used for?
DataGrail is most often used for a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed, a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job, a privacy team leaving onetrust because the platform tracked requests but staff still completed them by hand, an organisation needing evidence for a regulator that deletion actually occurred in every system, not that a ticket was closed. Of those, a consumer brand whose deletion requests keep missing data in marketing tools the privacy team did not know existed and a company processing hundreds of ccpa requests a month where manual fulfilment has become a full-time job are not what KnowBe4 is typically brought in for.
What can DataGrail do that KnowBe4 cannot?
DataGrail covers Live data discovery, Request automation, Audit trail, Consent management. KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training.

Answered from the vendors’ own pages

DataGrail: How is DataGrail different from OneTrust?

OneTrust orchestrates the workflow; DataGrail focuses on connecting to systems and completing the request, and benchmark data suggests it prices materially below OneTrust for comparable scope.

KnowBe4: What does KnowBe4 cost per employee?

KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.

Source
DataGrail: Does it find systems we do not know about?

Yes. Continuous discovery of unsanctioned tools processing personal data is its main technical claim.

KnowBe4: Does KnowBe4 offer a free trial?

KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.

Source
DataGrail: What does it cost?

Not published. Pricing is quoted by request volume and connected systems, with multi-year commitments typically discounted.

KnowBe4: Are there add-on costs beyond the base plan?

Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).

Source
DataGrail: Does it cover consent as well as requests?

Yes, it includes consent management, though publishers needing certified advertising consent usually use a specialist CMP.

KnowBe4: What currencies does KnowBe4 accept?

KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.

Source
Share

Related pages

More on DataGrail

More on KnowBe4

Keep looking

Other head to heads