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Customer Support · head to head

Cresta vs Landbot

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Free plan
No
Full reviewWebsite
Landbot logo

Landbot

Live Chat

No-code chatbot builder for websites, WhatsApp, and lead generation

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Landbot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Landbot extra chats beyond plan allowances cost €0.05-€0.10 each, which can add up at scale.
  • They diverge on capability: Cresta covers Real-time agent assist, Landbot covers Visual Flow Builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and Landbot actually diverge.

Attributes where Cresta and Landbot differ
AttributeCrestaLandbot
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, APIweb
CategoryCustomer SupportLive Chat

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in Landbot

  • Visual Flow Builder
  • WhatsApp Integration
  • AI Chats
  • Human Handoff
  • Templates Library
  • CRM Integrations

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Landbot
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Landbot
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Landbot
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Landbot

Landbot

  • Lead qualification chatbots on websitesnot Cresta
  • WhatsApp customer engagementnot Cresta
  • Interactive conversational formsnot Cresta
  • Automated first-line customer supportnot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

Landbot

  • Extra chats beyond plan allowances cost €0.05-€0.10 each, which can add up at scale.
  • Adding WhatsApp to the Professional plan costs an additional €100/month.
  • Premium CRM integrations like Salesforce require the higher-priced Professional tier or above.
  • The free plan is capped at only 100 chats per month, limiting real-world testing.

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

Landbot

Free
  • Free$undefined/month
    • 100 chats/month
    • 1 seat
    • Full builder access
  • Starter$32/month
    • 500 chats/month
    • 100 AI chats
    • 2 seats
  • Professional$80/month
    • 2,500 chats/month
    • 300 AI chats
    • 3 seats

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose Landbot if

  • You need visual flow builder.
  • You want to start without paying.
  • You work on web.
  • You also want whatsapp integration.
Landbot review

Questions people ask

Is Cresta or Landbot better?
Neither clearly leads. Cresta starts at On request and Landbot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or Landbot?
Landbot has a free tier; the other does not. Paid plans start at On request for Cresta and Free for Landbot.
Does Cresta or Landbot run on more platforms?
Cresta runs on Web, API. Landbot runs on web.
Can I use Landbot for free?
Yes. Landbot has a free tier, so you can try it without paying. Cresta starts at On request.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Landbot is typically brought in for.
What can Cresta do that Landbot cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Landbot covers Visual Flow Builder, WhatsApp Integration, AI Chats, Human Handoff.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

Landbot: What happens after the free trial ends?

Users are automatically moved to the Free plan with no charge, since Landbot does not require a credit card for trials.

Source
Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

Landbot: Can I cancel a monthly plan anytime?

Yes, monthly plans are month-to-month and can be cancelled at any time from account settings with no long-term contract.

Source
Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

Landbot: Does Landbot support WhatsApp?

Yes, WhatsApp is included in the Professional WhatsApp plan and can be added to Professional for an extra €100/month, including one WhatsApp number.

Source
Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

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