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Landbot vs Plain

Landbot logo

Landbot

Live Chat

No-code chatbot builder for websites, WhatsApp, and lead generation

From
Free
Rated
-
Full reviewWebsite
Plain logo

Plain

Customer Support

AI support infrastructure built for B2B teams

From
$35/month
Rated
-
Full reviewWebsite

The short version

  • Only Landbot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Landbot extra chats beyond plan allowances cost €0.05-€0.10 each, which can add up at scale.; Plain foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • They diverge on capability: Landbot covers Visual Flow Builder, Plain covers Multi-channel consolidation.

Where they differ

Only the attributes on which Landbot and Plain actually diverge.

Attributes where Landbot and Plain differ
AttributeLandbotPlain
Starting priceFree$35/month
Pricing modelfreemiumTiered pricing per seat with credit system
Free tierYesNo
PlatformswebWeb, API
CategoryLive ChatCustomer Support

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Landbot

  • Visual Flow Builder
  • WhatsApp Integration
  • AI Chats
  • Human Handoff
  • Templates Library
  • CRM Integrations

Only in Plain

  • Multi-channel consolidation
  • AI agents
  • Workflow automation
  • Sidekick assistant
  • Insights engine
  • Linear and Jira integration
  • Help Center and Knowledge Base
  • API-first extensibility

What people use each for

The jobs each tool is most often brought in to do.

Landbot

  • Lead qualification chatbots on websitesnot Plain
  • WhatsApp customer engagementnot Plain
  • Interactive conversational formsnot Plain
  • Automated first-line customer supportnot Plain

Plain

  • Consolidating support from multiple channels into one inboxnot Landbot
  • Automating support workflows with AI agentsnot Landbot
  • Extracting insights and trends from customer conversationsnot Landbot
  • Building custom support solutions with API accessnot Landbot
  • Implementing AI-assisted customer support at scalenot Landbot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Landbot

  • Extra chats beyond plan allowances cost €0.05-€0.10 each, which can add up at scale.
  • Adding WhatsApp to the Professional plan costs an additional €100/month.
  • Premium CRM integrations like Salesforce require the higher-priced Professional tier or above.
  • The free plan is capped at only 100 chats per month, limiting real-world testing.

Plain

  • Foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • Pricing increases significantly from Foundation to Horizon ($35 to $299 per month)
  • No published pricing for Frontier (custom) plan
  • Additional seat costs ($99 per seat) add up for larger teams
  • Credit-based system requires monitoring usage to avoid overages

Pricing, plan by plan

Landbot

Free
  • Free$undefined/month
    • 100 chats/month
    • 1 seat
    • Full builder access
  • Starter$32/month
    • 500 chats/month
    • 100 AI chats
    • 2 seats
  • Professional$80/month
    • 2,500 chats/month
    • 300 AI chats
    • 3 seats

Plain

$35/month
  • Foundation$35/month
    • 2,000 credits per month
    • Slack and email channels
    • Ari AI agent
  • Horizon$299/month
    • 15,000 credits per month
    • All Foundation features
    • Microsoft Teams integration
  • Frontier$null/custom
    • Custom credit allowance
    • All Horizon features
    • Discord channels

Which should you pick?

Choose Landbot if

  • You need visual flow builder.
  • You want to start without paying.
  • You work on web.
  • You also want whatsapp integration.
Landbot review

Choose Plain if

  • You need multi-channel consolidation.
  • You work on Web, API.
  • You also want ai agents.
Plain review

Questions people ask

Is Landbot or Plain better?
Neither clearly leads. Landbot starts at Free and Plain at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Landbot or Plain?
Landbot has a free tier; the other does not. Paid plans start at Free for Landbot and $35/month for Plain.
Does Landbot or Plain run on more platforms?
Landbot runs on web. Plain runs on Web, API.
Can I use Landbot for free?
Yes. Landbot has a free tier, so you can try it without paying. Plain starts at $35/month.
What is Landbot best used for?
Landbot is most often used for lead qualification chatbots on websites, whatsapp customer engagement, interactive conversational forms, automated first-line customer support. Of those, lead qualification chatbots on websites and whatsapp customer engagement are not what Plain is typically brought in for.
What can Landbot do that Plain cannot?
Landbot covers Visual Flow Builder, WhatsApp Integration, AI Chats, Human Handoff. Plain covers Multi-channel consolidation, AI agents, Workflow automation, Sidekick assistant.

Answered from the vendors’ own pages

Landbot: What happens after the free trial ends?

Users are automatically moved to the Free plan with no charge, since Landbot does not require a credit card for trials.

Source
Plain: What is included in the Foundation plan?

The Foundation plan ($35/month per seat) includes 2,000 credits per month, support for Slack and email, Ari AI agent, Linear and Jira integrations, and Help Center access. Up to 5 seats are included.

Source
Landbot: Can I cancel a monthly plan anytime?

Yes, monthly plans are month-to-month and can be cancelled at any time from account settings with no long-term contract.

Source
Plain: Can I use Plain with Microsoft Teams?

Yes, Microsoft Teams integration is available on the Horizon plan ($299/month) and higher.

Source
Landbot: Does Landbot support WhatsApp?

Yes, WhatsApp is included in the Professional WhatsApp plan and can be added to Professional for an extra €100/month, including one WhatsApp number.

Source
Plain: Is there a free trial for Plain?

Yes, Plain offers a 7-day free trial with no credit card required. You can also get 50% discount through their startup program.

Source
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