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Marketing · head to head

Countly vs Flowable

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Flowable logo

Flowable

Automation Integration

Apache 2.0 BPMN, CMMN and DMN engine from the team that originally built Activiti

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Flowable the open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.
  • They diverge on capability: Countly covers Event tracking, Flowable covers BPMN 2.0 engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Countly and Flowable actually diverge.

Attributes where Countly and Flowable differ
AttributeCountlyFlowable
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, ApiLinux, Windows, Docker, Kubernetes, Cloud
CategoryMarketingAutomation Integration
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Flowable

  • BPMN 2.0 engine
  • CMMN case management
  • DMN decision tables
  • Spring Boot integration
  • Modelling studio
  • Task and case application
  • REST APIs
  • History and audit

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Flowable
  • Self hosting analytics where data cannot leave the organisationnot Flowable

Flowable

  • An insurer automating claims handling where each case follows a different path and BPMN alone cannot express itnot Countly
  • A bank embedding process orchestration inside an existing Spring Boot estate rather than buying a separate platformnot Countly
  • A team leaving Activiti or jBPM that wants the same API family with active commercial maintenancenot Countly
  • A regulated organisation needing complete process history and decision table audit trails for supervisorsnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Flowable

  • The open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.
  • It expects Java engineering capacity; teams looking for a business-user low-code automation tool will find the modelling and deployment cycle far too technical.
  • Enterprise pricing is not published and is quoted per deployment, leaving buyers without a benchmark against Camunda or IBM alternatives.
  • The Activiti fork left three engines with related APIs and overlapping documentation in circulation, and search results routinely return advice for the wrong one.
  • Flowable AG is a small Swiss company relative to its competitors, so the partner network, training market and pool of engineers with production experience are all limited outside Europe.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Flowable

Free
  • Flowable Open SourceFree
    • Apache 2.0 licensed BPMN, CMMN and DMN engines
    • Embeddable Java library or standalone apps
    • No modelling studio or enterprise applications
  • Flowable Enterprise$undefined/year
    • Modelling studio, work application and admin console
    • Connectors, forms and advanced identity management
    • Support with SLA and version maintenance

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Flowable if

  • You need bpmn 2.0 engine.
  • You want to start without paying.
  • You work on Linux, Windows, Docker, Kubernetes, Cloud.
  • You also want cmmn case management.
Flowable review

Questions people ask

Is Countly or Flowable better?
Neither clearly leads. Countly starts at Free and Flowable at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Flowable?
Countly starts at Free and Flowable at Free.
Does Countly or Flowable run on more platforms?
Countly runs on Web, Mobile, Api. Flowable runs on Linux, Windows, Docker, Kubernetes, Cloud.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Flowable is typically brought in for.
What can Countly do that Flowable cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Flowable covers BPMN 2.0 engine, CMMN case management, DMN decision tables, Spring Boot integration.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Flowable: Is Flowable open source?

Yes, the BPMN, CMMN and DMN engines are Apache 2.0. The modelling studio and enterprise applications are commercial.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Flowable: How does it relate to Activiti and jBPM?

The same core developers built jBPM, then Activiti, then forked Activiti in 2016 to create Flowable.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Flowable: What does Flowable Enterprise cost?

Nothing is published. It is quoted per deployment by the vendor.

Flowable: Why choose it over Camunda?

CMMN case management is a first-class engine, which matters when work is exception-driven rather than a fixed sequence.

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