Softwr

Marketing · head to head

Countly vs Cucumber

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Cucumber logo

Cucumber

Testing

Behaviour-driven development testing framework that returned to community ownership after nine years under SmartBear

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Cucumber gherkin's plain-language layer adds a real maintenance burden, keeping feature files, step definitions and implementation code synchronised across a large suite is a known source of drift and duplicated effort.
  • They diverge on capability: Countly covers Event tracking, Cucumber covers Gherkin syntax.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Countly and Cucumber actually diverge.

Attributes where Countly and Cucumber differ
AttributeCountlyCucumber
Pricing modelsubscriptionOpen source, no licence fee
PlatformsWeb, Mobile, ApiLinux, macOS, Windows
CategoryMarketingTesting
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Cucumber

  • Gherkin syntax
  • Step definition binding
  • Multi-language support
  • Living documentation
  • Tagging and scenario outlines
  • Reporting plugins

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Cucumber
  • Self hosting analytics where data cannot leave the organisationnot Cucumber

Cucumber

  • A team practising behaviour-driven development that wants shared, readable specifications between product owners and engineersnot Countly
  • An organisation wanting living documentation that stays synchronised with actual test coverage rather than a separate specification documentnot Countly
  • A QA team migrating acceptance tests from a proprietary BDD tool to an open source, community-governed alternativenot Countly
  • A Java, JavaScript or Ruby project needing a mature BDD framework rather than building Gherkin-style parsing from scratchnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Cucumber

  • Gherkin's plain-language layer adds a real maintenance burden, keeping feature files, step definitions and implementation code synchronised across a large suite is a known source of drift and duplicated effort.
  • Ownership has moved twice in under a decade, from independent to SmartBear-owned to independent community ownership again, which should temper confidence in any specific long-range roadmap claim.
  • Non-technical stakeholders who are meant to read and write Gherkin scenarios often do not engage with them in practice, leaving the readability benefit unrealised while the maintenance cost remains.
  • Step definition reuse across a large feature file set can become tangled, with ambiguous step matching causing hard-to-debug failures as a suite grows.
  • As a community-owned project without a corporate backer's support infrastructure, enterprise buyers wanting a formal support contract have no vendor to buy one from, unlike some competing BDD tools still sold commercially.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Cucumber

Free
  • CucumberFree
    • Full functionality across Cucumber-JVM, Cucumber-JS, Cucumber-Ruby and other implementations
    • Community support via GitHub
    • Returned to independent community ownership in December 2024 after nine years connected to SmartBear

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Cucumber if

  • You need gherkin syntax.
  • You want to start without paying.
  • You work on Linux, macOS, Windows.
  • You also want step definition binding.
Cucumber review

Questions people ask

Is Countly or Cucumber better?
Neither clearly leads. Countly starts at Free and Cucumber at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Cucumber?
Countly starts at Free and Cucumber at Free.
Does Countly or Cucumber run on more platforms?
Countly runs on Web, Mobile, Api. Cucumber runs on Linux, macOS, Windows.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Cucumber is typically brought in for.
What can Countly do that Cucumber cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Cucumber covers Gherkin syntax, Step definition binding, Multi-language support, Living documentation.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Cucumber: Is Cucumber owned by SmartBear?

No, not currently. SmartBear acquired Cucumber Ltd in 2019 but the open source project returned to independent community ownership in December 2024.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Cucumber: Is Cucumber free?

Yes, entirely open source with no licence fee across all its language implementations.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Cucumber: Does Cucumber replace Selenium or Appium?

No, Cucumber provides the Gherkin specification layer and step definition binding; the actual browser or mobile automation still needs a driver such as Selenium or Appium underneath.

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