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Surveys · head to head

Cognito Forms vs Postmark

Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Free plan
Yes
Full reviewWebsite
Postmark logo

Postmark

Marketing

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cognito Forms individual free plan caps at 100 entries per month and 1 user; Postmark free tier caps at 100 emails per month with no overages allowed
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Cognito Forms and Postmark actually diverge.

Attributes where Cognito Forms and Postmark differ
AttributeCognito FormsPostmark
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
CategorySurveysMarketing

Identical on both: platforms (Web), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot Postmark
  • Creating multi-step approval workflows for contract signingnot Postmark
  • Collecting payments inline within customer intake formsnot Postmark
  • Routing applications automatically based on responsesnot Postmark

Postmark

  • Sending password reset emails with industry-leading delivery speednot Cognito Forms
  • Processing inbound email replies into JSON objects for applicationsnot Cognito Forms
  • Tracking failed email deliveries and suppressing invalid addressesnot Cognito Forms
  • Separating transactional emails from marketing emails with message streamsnot Cognito Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Postmark

  • Free tier caps at 100 emails per month with no overages allowed
  • Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
  • Custom high-volume pricing above the published tiers requires contacting sales

Pricing, plan by plan

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Postmark

On request

No published plan breakdown. See the Postmark review.

Which should you pick?

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Choose Postmark if

Nothing in the data separates Postmark from Cognito Forms on the points above - pick on price and on how each one feels to use.

Postmark review

Questions people ask

Is Cognito Forms or Postmark better?
Neither clearly leads. Cognito Forms starts at Free and Postmark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognito Forms or Postmark?
Cognito Forms has a free tier; the other does not. Paid plans start at Free for Cognito Forms and On request for Postmark.
Does Cognito Forms or Postmark run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. Postmark starts at On request.
What is Cognito Forms best used for?
Cognito Forms is most often used for building hipaa-compliant data collection forms without coding, creating multi-step approval workflows for contract signing, collecting payments inline within customer intake forms, routing applications automatically based on responses. Of those, building hipaa-compliant data collection forms without coding and creating multi-step approval workflows for contract signing are not what Postmark is typically brought in for.

Answered from the vendors’ own pages

Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
Postmark: What is the cheapest paid plan for Postmark email sending?

Postmark Basic plan is $15/month for 10,000 emails, with overages at $1.80 per 1,000 additional emails. Free tier limited to 100/month. No annual billing discount available. Source: https://www.postmarkapp.com/pricing

Source
Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
Postmark: How are Postmark email overages calculated?

Overages are calculated at month-end and billed with your next plan cost. Basic tier overages: $1.80 per 1,000; Pro: $1.30 per 1,000; Platform: $1.20 per 1,000. Unused monthly emails do not carry over. Source: https://www.postmarkapp.com/pricing

Source
Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
Postmark: What payment methods does Postmark accept?

Postmark accepts Visa, MasterCard, American Express, Diners Club, and JCB. No PayPal or purchase orders accepted. Bootstrapped startups can request a $75 account credit. Source: https://www.postmarkapp.com/pricing

Source
Postmark: Can I get a dedicated IP on Postmark without high volume?

No. Postmark dedicated IPs require minimum 300,000 emails per month and start at $50/month. Alternative: use Postmark's shared infrastructure included in all tiers. Source: https://www.postmarkapp.com/pricing

Source
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