Softwr

CRM · head to head

Close vs UJET

Close logo

Close

CRM

The inside sales CRM of choice for startups & SMBs

From
$9/month
Free plan
No
Visit CloseFull review
UJET logo

UJET

Customer Support

Mobile-first cloud contact centre that publishes per-seat list prices and runs on Google Cloud

From
$65/month
Free plan
No
Visit UJETFull review

The short version

  • Close is a sales engagement CRM.
  • Close starts at $9/mo, UJET at $65/mo.
  • Only Close lists built-in calling; only UJET lists smartphone-native channels.
  • Where Close falls short: no built-in lead lists, company intelligence, or contact enrichment; must source leads separately.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Close and UJET actually diverge.

Attributes where Close and UJET differ
AttributeCloseUJET
Starting price$9/month$65/month
PlatformsWeb, iOS, AndroidWeb, iOS, Android, API
CategoryCRMCustomer Support

Identical on both: free tier (No).

Not yet recorded: pricing model for Close, founded for UJET.

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Only in UJET

  • Smartphone-native channels
  • Omnichannel routing
  • Google CCAI integration
  • Agent workspace
  • Biometric and device authentication
  • Co-browse
  • Outbound dialler
  • Workforce management add-on

What people use each for

The jobs each tool is most often brought in to do.

Close

  • Inside salesnot UJET
  • Outbound salesnot UJET
  • Lead managementnot UJET
  • Sales engagementnot UJET
  • Pipeline trackingnot UJET

UJET

  • A consumer app company whose support cases are resolved faster when the customer can attach a photo or screen recording from the phone they are already holdingnot Close
  • A Google Cloud shop that wants Dialogflow CX bots and a contact centre on the same platform without stitching two vendors togethernot Close
  • A retail or utilities contact centre that needs verified caller identity without knowledge-based authentication questionsnot Close
  • A support organisation of 100 to 600 seats that wants a published per-seat list price to benchmark against a Genesys or NICE renewal quotenot Close

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

UJET

  • The published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD
  • Workforce management is a 30 USD per seat add-on rather than a platform capability, so a contact centre buying UJET for its full stack pays roughly a third again on top of the Pro rate before any AI
  • UJET supplies the technology behind Google Cloud Contact Center AI Platform while Google simultaneously expands its own Customer Engagement Suite, a partner-competitor overlap that analysts have publicly warned could cannibalise UJET, and it introduces roadmap risk into a multi-year contract
  • The smartphone-native premise only pays off if your customers actually contact you from a mobile app you control; organisations whose volume arrives by inbound telephone number from landlines and desktop web get little benefit from the differentiating features
  • UJET is materially smaller than NICE, Genesys and Five9, so the partner and consultancy ecosystem for complex integrations, custom reporting and specialist routing design is thinner, and niche requirements more often become professional services line items
  • UJET sold its own professional services business unit to Onix in July 2025, so implementation and services delivery on a new contract may run through a third party rather than the vendor itself, which changes who is accountable when a deployment slips

Pricing, plan by plan

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

UJET

$65/month
  • Basic$65/mo
    • Voice
    • Agent workspace
    • Standard routing
  • Digital$69/mo
    • Digital channels
    • Agent workspace
    • Routing
  • Pro$99/mo
    • Everything in Basic
    • Advanced routing
    • Advanced reporting
  • Enterprise$120/mo
    • Everything in Pro
    • Enterprise security controls
    • SSO

Which should you pick?

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Choose UJET if

  • You need smartphone-native channels.
  • You work on Web, iOS, Android, API.
  • You also want omnichannel routing.
UJET review

Questions people ask

Is Close or UJET better?
Neither clearly leads. Close starts at $9/month and UJET at $65/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Close or UJET?
Close starts at $9/month and UJET at $65/month.
Does Close or UJET run on more platforms?
Close runs on Web, iOS, Android. UJET runs on Web, iOS, Android, API.
What is Close best used for?
Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what UJET is typically brought in for.
What can Close do that UJET cannot?
Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. UJET covers Smartphone-native channels, Omnichannel routing, Google CCAI integration, Agent workspace.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
UJET: Is UJET the same product as Google Cloud Contact Center AI Platform?

Effectively yes at the platform layer. Google resells UJET technology under its own brand, which is why Dialogflow integration is native rather than bolted on.

Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
UJET: What does a realistic omnichannel seat cost?

Add the channel add-ons to the tier price. Pro at 99 USD plus chat, email, SMS and social at 10 USD each is 139 USD per seat per month before any AI or workforce management.

Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
UJET: Does UJET include workforce management?

No. It is a separate add-on at 30 USD per user per month, so many buyers pair UJET with a dedicated WFM tool instead.

Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
UJET: How large a contact centre does it suit?

It is realistic from roughly 50 seats upward, and most commonly deployed in the 100 to 600 seat range rather than at several-thousand-seat scale.

Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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