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Technology · head to head

Attio vs Lovable

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
$29/month
Rated
-
Full reviewWebsite
Lovable logo

Lovable

Technology

Build software by prompting

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lovable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Lovable credit-metered rather than unlimited: Free plan gets 5 build credits/day capped at 30/month, plus 20 cloud-hosting credits/month and 4 AI-feature credits/month
  • They diverge on capability: Attio covers Custom data model, Lovable covers Natural language programming.

Where they differ

Only the attributes on which Attio and Lovable actually diverge.

Attributes where Attio and Lovable differ
AttributeAttioLovable
Starting price$29/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
Founded20212023

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Lovable

  • Natural language programming
  • Full application generation
  • Real-time development
  • AI pair programming
  • Multi-technology support
  • Automated testing
  • Deployment assistance
  • Code optimization

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Lovable
  • Customer managementnot Lovable
  • Deal trackingnot Lovable
  • Investor relationsnot Lovable
  • Partnership managementnot Lovable

Lovable

  • SaaS and business apps: subscription products, customer dashboards, admin panelsnot Attio
  • Consumer community and content platformsnot Attio
  • Marketplaces: booking tools and storefrontsnot Attio
  • Internal tools: workflow tools and operational dashboardsnot Attio
  • Marketing landing pages and campaign sitesnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Lovable

  • Credit-metered rather than unlimited: Free plan gets 5 build credits/day capped at 30/month, plus 20 cloud-hosting credits/month and 4 AI-feature credits/month
  • Credits expire: monthly plan credits expire after 2 months unused, annual-plan credits expire 1 month after the annual period ends, and all credits are non-refundable
  • Not open source; only the legacy precursor CLI gpt-engineer is open source (MIT), and that repo was archived read-only on 2026-04-22
  • Hosting is free only for smaller apps; significant traffic or size draws additional charges from the credit balance

Pricing, plan by plan

Attio

$29/month
  • Starter$29/month
    • Unlimited contacts
    • Custom objects
    • Email sync
  • Plus$59/month
    • Everything in Starter
    • Automations
    • Custom attributes
  • Pro$119/month
    • Everything in Plus
    • Advanced automations
    • Custom branding
  • Enterprise$undefined/month
    • Custom contracts
    • SSO
    • Dedicated support

Lovable

Free

No published plan breakdown. See the Lovable review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Lovable if

  • You need natural language programming.
  • You want to start without paying.
  • You also want full application generation.
Lovable review

Questions people ask

Is Attio or Lovable better?
Neither clearly leads. Attio starts at $29/month and Lovable at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Lovable?
Lovable has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Lovable.
Does Attio or Lovable run on more platforms?
Attio runs on Web, Ios, Android, Api. Lovable runs on Web.
Can I use Lovable for free?
Yes. Lovable has a free tier, so you can try it without paying. Attio starts at $29/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Lovable is typically brought in for.
What can Attio do that Lovable cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Lovable covers Natural language programming, Full application generation, Real-time development, AI pair programming.
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