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Affiliate Marketing · head to head

ClickBank vs Loop & Tie

ClickBank logo

ClickBank

Affiliate Marketing

Digital product affiliate marketplace

From
Free
Free plan
Yes
Loop & Tie logo

Loop & Tie

Employee Engagement

Choice-based gifting on a flat annual subscription with a marketplace weighted toward small and independent makers

From
Free
Free plan
Yes

The short version

  • Each has a real cost: ClickBank a one time activation fee of $49.95 is charged when a seller's first product is approved; Loop & Tie the tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
  • They diverge on capability: ClickBank covers Digital product marketplace, Loop & Tie covers Choice-based collections.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ClickBank and Loop & Tie actually diverge.

Attributes where ClickBank and Loop & Tie differ
AttributeClickBankLoop & Tie
Pricing modeltransactionPer year subscription plus gift spend
CategoryAffiliate MarketingEmployee Engagement
Founded1998Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickBank

  • Digital product marketplace
  • High commission rates
  • Recurring billing
  • Refund management
  • Affiliate tools
  • ClickFunnels
  • WordPress
  • Teachable

Only in Loop & Tie

  • Choice-based collections
  • Curated marketplace
  • Flat rate or free shipping
  • Redemption analytics
  • Post-redemption scheduling
  • Branded merchandise and swag
  • Salesforce and HRIS integrations
  • Global warehousing

What people use each for

The jobs each tool is most often brought in to do.

ClickBank

  • Selling digital products through an affiliate marketplacenot Loop & Tie
  • Recruiting affiliates to promote an info product or supplementnot Loop & Tie
  • Earning commission as an affiliate on third party digital productsnot Loop & Tie

Loop & Tie

  • A marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkwarenot ClickBank
  • A customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemptionnot ClickBank
  • A property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue sizenot ClickBank
  • A small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contractnot ClickBank

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickBank

  • A one time activation fee of $49.95 is charged when a seller's first product is approved
  • ClickBank retains 7.5% plus $1 on each sale
  • A $5.00 pay period processing fee is charged on every payment issued
  • Refunds cost the seller $0.50 or $1 depending on product price and return date
  • Dormant accounts are charged $1 per pay period after 90 days without earnings, $5 after 180 days and $50 after 365 days
  • Payment is withheld until the account reaches the payment threshold, which defaults to $100

Loop & Tie

  • The tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
  • The curated marketplace is deliberately smaller than mass catalogues, so recipients who want a specific well known product will not find it and some will treat the choice as limited.
  • Global warehousing and international fulfilment only appear on the Premium tier, so any organisation gifting outside its home market is effectively on the five thousand dollar plan whatever its volume.
  • Native Salesforce and HRIS integration is a Premium feature or an Essentials add-on, so the automation that makes gifting scalable is not in the price most buyers first see.
  • Free shipping starts at Essentials, meaning free plan users pay five dollars per gift in shipping, which on any real volume is more than the Essentials subscription would have cost.

Pricing, plan by plan

ClickBank

Free
  • AffiliateFree
    • Free to join
    • Up to 75% commissions
    • Weekly payouts

Loop & Tie

Free
  • FreeFree
    • One user
    • Full marketplace access
    • Send gifts by email
  • Essentials$500/year
    • Three users and three teams
    • Custom gift collections
    • Free shipping
  • Premium$5000/year
    • Unlimited users and five teams
    • Gift cards, print on demand and branded merchandise
    • Global warehousing and fulfilment
  • Build Your Own$undefined/year
    • Custom team structures and permissions
    • Exclusive inventory or private-label collections
    • Custom logistics and compliance-driven fulfilment

Which should you pick?

Choose ClickBank if

  • You need digital product marketplace.
  • You want to start without paying.
  • You also want high commission rates.

Choose Loop & Tie if

  • You need choice-based collections.
  • You want to start without paying.
  • You also want curated marketplace.

Questions people ask

Is ClickBank or Loop & Tie better?
Neither clearly leads. ClickBank starts at Free and Loop & Tie at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickBank or Loop & Tie?
ClickBank starts at Free and Loop & Tie at Free.
Does ClickBank or Loop & Tie run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickBank for free?
Both have a free tier, so you can try either at no cost before committing.
What is ClickBank best used for?
ClickBank is most often used for selling digital products through an affiliate marketplace, recruiting affiliates to promote an info product or supplement, earning commission as an affiliate on third party digital products. Of those, selling digital products through an affiliate marketplace and recruiting affiliates to promote an info product or supplement are not what Loop & Tie is typically brought in for.
What can ClickBank do that Loop & Tie cannot?
ClickBank covers Digital product marketplace, High commission rates, Recurring billing, Refund management. Loop & Tie covers Choice-based collections, Curated marketplace, Flat rate or free shipping, Redemption analytics.

Answered from the vendors’ own pages

ClickBank: Is there a cost to sign up for ClickBank?

No. ClickBank account creation is free for both affiliates and sellers. There is no upfront fee to access the marketplace.

Source
Loop & Tie: How much does the platform cost?

Free for one user, five hundred dollars a year for Essentials with three users, five thousand dollars a year for Premium with unlimited users, plus a quoted enterprise tier. Gift spend is separate.

ClickBank: How does ClickBank pay affiliates and sellers?

ClickBank uses two commission models: RevShare (revenue sharing) and CPA (cost-per-action). Payments are made twice weekly to your account.

Source
Loop & Tie: What is different about the catalogue?

It is curated toward small, independent, sustainable and diverse-owned brands rather than mass market products, which is the usual reason buyers choose it over larger competitors.

ClickBank: What commission percentages does ClickBank charge?

The homepage does not specify exact commission percentages. You would need to contact ClickBank or review their Help Center to find detailed commission tier information.

Source
Loop & Tie: Do recipients choose their gift?

Yes, the sender sets a collection and price band and the recipient picks one item.

Loop & Tie: Can I gift internationally on the cheaper plans?

Not properly. Global warehousing and fulfilment are Premium features.

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