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Affiliate Marketing · head to head

ClickBank vs Guusto

ClickBank logo

ClickBank

Affiliate Marketing

Digital product affiliate marketplace

From
Free
Free plan
Yes
Full reviewWebsite
Guusto logo

Guusto

Employee Engagement

Gift-based employee recognition platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: ClickBank a one time activation fee of $49.95 is charged when a seller's first product is approved; Guusto gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • They diverge on capability: ClickBank covers Digital product marketplace, Guusto covers Gift card rewards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ClickBank and Guusto actually diverge.

Attributes where ClickBank and Guusto differ
AttributeClickBankGuusto
Pricing modeltransactionUnknown
CategoryAffiliate MarketingEmployee Engagement
Founded19982013

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickBank

  • Digital product marketplace
  • High commission rates
  • Recurring billing
  • Refund management
  • Affiliate tools
  • ClickFunnels
  • WordPress
  • Teachable

Only in Guusto

  • Gift card rewards
  • Peer recognition
  • Milestone celebrations
  • Budget management
  • Mobile app
  • Analytics
  • Charitable giving
  • Multiple gift options

What people use each for

The jobs each tool is most often brought in to do.

ClickBank

  • Selling digital products through an affiliate marketplacenot Guusto
  • Recruiting affiliates to promote an info product or supplementnot Guusto
  • Earning commission as an affiliate on third party digital productsnot Guusto

Guusto

  • Employee recognitionnot ClickBank
  • Gift givingnot ClickBank
  • Milestone awardsnot ClickBank
  • Social impactnot ClickBank

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickBank

  • A one time activation fee of $49.95 is charged when a seller's first product is approved
  • ClickBank retains 7.5% plus $1 on each sale
  • A $5.00 pay period processing fee is charged on every payment issued
  • Refunds cost the seller $0.50 or $1 depending on product price and return date
  • Dormant accounts are charged $1 per pay period after 90 days without earnings, $5 after 180 days and $50 after 365 days
  • Payment is withheld until the account reaches the payment threshold, which defaults to $100

Guusto

  • Gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • Recipients must create a Guusto account to claim rewards, creating friction for deskless workers
  • No physical goods fulfillment or home delivery for tangible merchandise and branded swag
  • Limited customization options for branding and reward options compared to enterprise alternatives
  • Regional restrictions on merchant availability in certain geographic areas

Pricing, plan by plan

ClickBank

Free
  • AffiliateFree
    • Free to join
    • Up to 75% commissions
    • Weekly payouts

Guusto

Free

No published plan breakdown. See the Guusto review.

Which should you pick?

Choose ClickBank if

  • You need digital product marketplace.
  • You want to start without paying.
  • You also want high commission rates.
ClickBank review

Choose Guusto if

  • You need gift card rewards.
  • You want to start without paying.
  • You also want peer recognition.
Guusto review

Questions people ask

Is ClickBank or Guusto better?
Neither clearly leads. ClickBank starts at Free and Guusto at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickBank or Guusto?
ClickBank starts at Free and Guusto at Free.
Does ClickBank or Guusto run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickBank for free?
Both have a free tier, so you can try either at no cost before committing.
What is ClickBank best used for?
ClickBank is most often used for selling digital products through an affiliate marketplace, recruiting affiliates to promote an info product or supplement, earning commission as an affiliate on third party digital products. Of those, selling digital products through an affiliate marketplace and recruiting affiliates to promote an info product or supplement are not what Guusto is typically brought in for.
What can ClickBank do that Guusto cannot?
ClickBank covers Digital product marketplace, High commission rates, Recurring billing, Refund management. Guusto covers Gift card rewards, Peer recognition, Milestone celebrations, Budget management.

Answered from the vendors’ own pages

ClickBank: Is there a cost to sign up for ClickBank?

No. ClickBank account creation is free for both affiliates and sellers. There is no upfront fee to access the marketplace.

Source
Guusto: Does Guusto work with deskless and remote employees?

Yes, Guusto is designed for frontline and deskless workers. It delivers recognition through SMS, push notifications, QR codes, and print options, making it accessible to employees without desk access or company email.

Source
ClickBank: How does ClickBank pay affiliates and sellers?

ClickBank uses two commission models: RevShare (revenue sharing) and CPA (cost-per-action). Payments are made twice weekly to your account.

Source
Guusto: What reward options does Guusto support?

Guusto cards can be redeemed for hundreds of different gift cards from around the world, branded company swag, charity donations, and custom rewards. However, gift card merchants are primarily limited to US brands.

Source
ClickBank: What commission percentages does ClickBank charge?

The homepage does not specify exact commission percentages. You would need to contact ClickBank or review their Help Center to find detailed commission tier information.

Source
Guusto: How does Guusto pricing work?

Guusto offers a Free tier with no minimum spend, Essential at $200 per month (annual billing), and Premium at $500 per month (annual billing). You pay face value for gift card rewards; Guusto charges merchants instead, so every dollar goes to employees.

Source
Guusto: Can Guusto integrate with HRIS systems?

Yes, Guusto syncs with HR management systems to automate anniversaries, milestones, birthdays, and other events. It also offers SSO integrations and Slack integration for bringing recognition into daily workflows.

Source
Guusto: Do employees need a Guusto account to receive gifts?

Yes, recipients must create a Guusto account to claim rewards, which some users find inconvenient compared to simpler delivery methods.

Source
Guusto: Does Guusto offer physical goods and merchandise?

Guusto focuses on gift cards and digital rewards. It does not have a robust physical fulfillment arm, so industrial or field workers cannot receive tangible goods delivered to their homes.

Source
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