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Software · head to head

Catalyst vs Clearbit

Catalyst logo

Catalyst

Software

Customer Success Platform Built by CSMs

From
$500/month
Rated
-
Full reviewWebsite
Clearbit logo

Clearbit

Software

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Catalyst pricing is custom and not published, requiring sales contact; Clearbit pricing can be expensive at scale with usage-based model
  • They diverge on capability: Catalyst covers Health scoring, Clearbit covers Company enrichment.

Where they differ

Only the attributes on which Catalyst and Clearbit actually diverge.

Attributes where Catalyst and Clearbit differ
AttributeCatalystClearbit
Starting price$500/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, MobileWeb, API
Founded20172015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Catalyst

  • Health scoring
  • Playbooks
  • Journey builder
  • 360 customer view
  • Revenue intelligence
  • Slack

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Marketo
  • Zapier
  • SOC 2 Type II

Both cover

  • Salesforce
  • HubSpot
  • Segment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Catalyst

  • Customer Successnot Clearbit
  • Csm Toolsnot Clearbit
  • Automationnot Clearbit

Clearbit

  • Lead enrichmentnot Catalyst
  • Account targetingnot Catalyst
  • Personalizationnot Catalyst
  • Lead scoringnot Catalyst

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Catalyst

  • Pricing is custom and not published, requiring sales contact
  • Integration complexity for organizations with non-standard tech stacks

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Pricing, plan by plan

Catalyst

$500/month
  • Essential$500/month
    • Health scores
    • Automation
    • Reporting
  • Enterprise$1500/month
    • Custom integrations
    • Advanced analytics
    • Dedicated support

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Which should you pick?

Choose Catalyst if

  • You need health scoring.
  • You work on Web, Mobile.
  • You also want playbooks.
Catalyst review

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Questions people ask

Is Catalyst or Clearbit better?
Neither clearly leads. Catalyst starts at $500/month and Clearbit at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Catalyst or Clearbit?
Clearbit has a free tier; the other does not. Paid plans start at $500/month for Catalyst and Free for Clearbit.
Does Catalyst or Clearbit run on more platforms?
Catalyst runs on Web, Mobile. Clearbit runs on Web, API.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. Catalyst starts at $500/month.
What is Catalyst best used for?
Catalyst is most often used for customer success, csm tools, automation. Of those, customer success and csm tools are not what Clearbit is typically brought in for.
What can Catalyst do that Clearbit cannot?
Catalyst covers Health scoring, Playbooks, Journey builder, 360 customer view. Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Both handle Salesforce, HubSpot, Segment, Web support.

Answered from the vendors’ own pages

Catalyst: Is Catalyst still separate after the Totango merger?

Yes. Catalyst operates as a distinct product brand under Totango + Catalyst as of 2026, with both products running on the same roadmap. Catalyst maintains its user-friendly interface while integrating Totango's enterprise governance capabilities.

Source
Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Catalyst: Does Catalyst integrate with Salesforce?

Yes. Catalyst features strong Salesforce integration, allowing seamless data sync and workflow automation between the customer success platform and CRM.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Catalyst: Who should use Catalyst?

Catalyst is designed for mid-market and enterprise B2B companies that want CS-led revenue motion with an intuitive interface focused on CSM day-to-day workflows rather than IT administration.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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