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Business Intelligence · head to head

ChartMogul vs Lytics

ChartMogul logo

ChartMogul

Business Intelligence

Subscription analytics platform

From
Free
Rated
-
Full reviewWebsite
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only ChartMogul has a free tier, so it costs nothing to try first.
  • Each has a real cost: ChartMogul the free tier stops at $10K MRR, so it lapses precisely as a company starts to matter; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: ChartMogul covers MRR Analytics, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ChartMogul and Lytics actually diverge.

Attributes where ChartMogul and Lytics differ
AttributeChartMogulLytics
Starting priceFree$400/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWeb, ApiWeb
CategoryBusiness IntelligenceAutomation Integration
Founded20142013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ChartMogul

  • MRR Analytics
  • Churn Analysis
  • Cohort Analysis
  • Customer Segmentation
  • Revenue Recognition
  • Stripe
  • Chargebee
  • Recurly

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ChartMogul

  • MRR trackingnot Lytics
  • Churn analysisnot Lytics
  • Revenue analyticsnot Lytics
  • Subscription metricsnot Lytics
  • Financial forecastingnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot ChartMogul
  • Segmenting audiences and syncing them to marketing destinationsnot ChartMogul

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ChartMogul

  • The free tier stops at $10K MRR, so it lapses precisely as a company starts to matter
  • Starter is capped at 3 team members and a single billing system connection
  • Two-way CRM sync and warehouse integration require the Pro tier
  • Pricing scales with your ARR rather than with usage, so the bill rises as the business grows
  • Enterprise starts at $19,900 a year and is required above $10M ARR

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

ChartMogul

Free
  • FreeFree
    • Up to $120K ARR tracked
    • 1 billing source
    • Unlimited team members
  • Starter$59/month
    • $59-$707/month based on ARR
    • Up to $10M ARR tracked
    • 1 billing source
  • Pro$99/month
    • $99-$1,199/month based on ARR
    • Up to $10M ARR tracked
    • 5 billing sources
  • Enterprise$19900/year
    • Custom pricing available
    • Unlimited ARR tracked
    • 15 billing sources

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose ChartMogul if

  • You need mrr analytics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn analysis.
ChartMogul review

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Questions people ask

Is ChartMogul or Lytics better?
Neither clearly leads. ChartMogul starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ChartMogul or Lytics?
ChartMogul has a free tier; the other does not. Paid plans start at Free for ChartMogul and $400/month for Lytics.
Does ChartMogul or Lytics run on more platforms?
ChartMogul runs on Web, Api. Lytics runs on Web.
Can I use ChartMogul for free?
Yes. ChartMogul has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is ChartMogul best used for?
ChartMogul is most often used for mrr tracking, churn analysis, revenue analytics, subscription metrics. Of those, mrr tracking and churn analysis are not what Lytics is typically brought in for.
What can ChartMogul do that Lytics cannot?
ChartMogul covers MRR Analytics, Churn Analysis, Cohort Analysis, Customer Segmentation. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle Web support.

Answered from the vendors’ own pages

ChartMogul: How much does ChartMogul cost for a small SaaS startup?

ChartMogul offers a free plan for companies with up to $120K ARR. Starter plans begin at $59 per month for smaller ARR amounts and scale up to $707 per month, with a 17% discount available for annual commitments. Source: https://chartmogul.com/pricing

Source
ChartMogul: What are the team member limits on ChartMogul plans?

The Free and Pro plans include unlimited team members, while the Starter plan is limited to 3 team members. Enterprise plans offer unlimited users with custom pricing. Source: https://chartmogul.com/pricing

Source
ChartMogul: How many billing sources can each ChartMogul plan integrate?

Free and Starter plans support 1 billing source each. Pro plans increase to 5 billing sources. Enterprise plans support 15 billing sources with custom pricing and unlimited integration capabilities. Source: https://chartmogul.com/pricing

Source
ChartMogul: Does ChartMogul offer an annual payment discount?

Yes, ChartMogul provides a 17% discount when paying annually instead of monthly on Starter and Pro plans. Enterprise customers can discuss custom annual pricing with the sales team. Source: https://chartmogul.com/pricing

Source
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