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Business Intelligence · head to head

Geckoboard vs Lytics

Geckoboard logo

Geckoboard

Business Intelligence

Real-time KPI dashboards

From
Free
Rated
-
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-

The short version

  • Only Geckoboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Geckoboard annual billing required; monthly billing not offered; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: Geckoboard covers Real-time Updates, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geckoboard and Lytics actually diverge.

Attributes where Geckoboard and Lytics differ
AttributeGeckoboardLytics
Starting priceFree$400/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWeb, Tv, MobileWeb
CategoryBusiness IntelligenceAutomation Integration
Founded20102013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geckoboard

  • Real-time Updates
  • TV Mode
  • Custom Widgets
  • Data Blending
  • Sharing
  • Salesforce
  • Zendesk
  • Google Analytics

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Geckoboard

  • TV wall dashboards for office and operations displaysnot Lytics
  • Live KPI monitoring for sales and support teamsnot Lytics
  • Sharing read-only metrics widely, since viewers are unlimited on every tiernot Lytics
  • Alerting when a metric crosses a thresholdnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Geckoboard
  • Segmenting audiences and syncing them to marketing destinationsnot Geckoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geckoboard

  • Annual billing required; monthly billing not offered
  • Add-on dashboards cost $24 each
  • Additional editors cost $20 each
  • Additional screens cost $20 each

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

Geckoboard

Free
  • Essentials$79/month
    • 2 dashboards
    • 1 editor
    • 1 screen
  • Performance$319/month
    • 20 dashboards
    • 3 editors
    • 5 screens
  • Enterprise$null/mo
    • Unlimited dashboards, editors, and screens
    • All Performance features
    • Dedicated support manager

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Geckoboard if

  • You need real-time updates.
  • You want to start without paying.
  • You work on Web, Tv, Mobile.
  • You also want tv mode.

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.

Questions people ask

Is Geckoboard or Lytics better?
Neither clearly leads. Geckoboard starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geckoboard or Lytics?
Geckoboard has a free tier; the other does not. Paid plans start at Free for Geckoboard and $400/month for Lytics.
Does Geckoboard or Lytics run on more platforms?
Geckoboard runs on Web, Tv, Mobile. Lytics runs on Web.
Can I use Geckoboard for free?
Yes. Geckoboard has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Geckoboard best used for?
Geckoboard is most often used for tv wall dashboards for office and operations displays, live kpi monitoring for sales and support teams, sharing read-only metrics widely, since viewers are unlimited on every tier, alerting when a metric crosses a threshold. Of those, tv wall dashboards for office and operations displays and live kpi monitoring for sales and support teams are not what Lytics is typically brought in for.
What can Geckoboard do that Lytics cannot?
Geckoboard covers Real-time Updates, TV Mode, Custom Widgets, Data Blending. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle Web support.

Answered from the vendors’ own pages

Geckoboard: How much does Geckoboard cost?

Geckoboard offers Essentials at $79 per month, Performance at $319 per month, and custom-priced Enterprise plans. All plans are billed annually. A 14-day free trial is available.

Source
Geckoboard: Is there an annual billing discount for Geckoboard?

Yes, annual billing provides 20% savings compared to monthly pricing. Pricing is shown for annual billing with VAT not included.

Source
Geckoboard: What are the add-on costs for additional Geckoboard resources?

Additional dashboards cost $24 each, extra editors cost $20 each, and additional screens cost $20 each. All add-ons are billed with the annual subscription.

Source
Geckoboard: Does Geckoboard offer discounts for nonprofits?

Yes, Geckoboard offers 20% off any plan for nonprofit organizations.

Source
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