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Podcasting · head to head

Chartable vs Ruler Analytics

Chartable logo

Chartable

Podcasting

Podcast analytics and attribution platform

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Chartable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chartable shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Chartable covers Download analytics, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartable and Ruler Analytics actually diverge.

Attributes where Chartable and Ruler Analytics differ
AttributeChartableRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
CategoryPodcastingMarketing
Founded20172012

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartable

  • Download analytics
  • Chart rankings
  • SmartLinks tracking
  • Attribution
  • SmartPromos
  • Cross-promotion analytics
  • All podcast platforms
  • Advertising networks

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Data encryption
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Chartable

  • Podcast analyticsnot Ruler Analytics
  • Marketing attribution
  • Chart trackingnot Ruler Analytics
  • Growth measurementnot Ruler Analytics

Ruler Analytics

  • Marketing attribution
  • ROI measurementnot Chartable
  • Lead trackingnot Chartable
  • Revenue attributionnot Chartable

Both are used for marketing attribution, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartable

  • Shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters
  • The tracking prefixes no longer function, and shows still carrying one need it removed
  • chartable.com now redirects to Spotify's Megaphone site

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Chartable

Free
  • FreeFree
    • Chart tracking
    • Basic analytics
    • 1 podcast
  • Indie$20/month
    • Advanced analytics
    • SmartLinks
    • Attribution
  • Team$100/month
    • Multiple podcasts
    • SmartPromos
    • Team access
  • Enterprise$undefined/month
    • Unlimited podcasts
    • Custom integrations
    • API access

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Chartable if

  • You need download analytics.
  • You want to start without paying.
  • You also want chart rankings.
Chartable review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Chartable or Ruler Analytics better?
Neither clearly leads. Chartable starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartable or Ruler Analytics?
Chartable has a free tier; the other does not. Paid plans start at Free for Chartable and £299/month for Ruler Analytics.
Does Chartable or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Chartable for free?
Yes. Chartable has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Chartable best used for?
Chartable is most often used for podcast analytics, marketing attribution, chart tracking, growth measurement. Of those, podcast analytics and chart tracking are not what Ruler Analytics is typically brought in for.
What can Chartable do that Ruler Analytics cannot?
Chartable covers Download analytics, Chart rankings, SmartLinks tracking, Attribution. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Data encryption, Web support.

Answered from the vendors’ own pages

Chartable: How much does Megaphone (formerly Chartable) Professional plan cost?

The Professional plan is $99 per month and includes hosting, distribution, campaign management, analytics, monetization tools via Spotify Audience Network, and live chat support Monday through Friday 4am-9pm ET.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Chartable: What does the Enterprise plan cost?

Enterprise plan pricing is custom and requires contacting the company. It includes all Professional features plus API access, Metrics Export Service, and comprehensive monetization tools that scale with publisher growth.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Chartable: Are there any trial periods or free options?

No trial period or free tier is mentioned on the Megaphone pricing page. Customers interested in Enterprise plans should contact the company for quotes and additional information.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Chartable: Does the Professional plan include unlimited users?

Yes, the Professional plan includes unlimited users with role-based permissions for managing team access and responsibilities.

Source
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