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Podcasting · head to head

Chartable vs Marketing Evolution

Chartable logo

Chartable

Podcasting

Podcast analytics and attribution platform

From
Free
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Chartable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chartable shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Chartable covers Download analytics, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartable and Marketing Evolution actually diverge.

Attributes where Chartable and Marketing Evolution differ
AttributeChartableMarketing Evolution
Starting priceFree$5000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api, Analytics
CategoryPodcastingMarketing
Founded20172008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartable

  • Download analytics
  • Chart rankings
  • SmartLinks tracking
  • Attribution
  • SmartPromos
  • Cross-promotion analytics
  • All podcast platforms
  • Advertising networks

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Chartable

  • Podcast analyticsnot Marketing Evolution
  • Marketing attributionnot Marketing Evolution
  • Chart trackingnot Marketing Evolution
  • Growth measurementnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Chartable
  • Attribution modeling and customer journey reconstructionnot Chartable
  • AI-agent-ready marketing data context and business ontologynot Chartable
  • Marketing budget planning and scenario simulation with Darwin toolnot Chartable
  • Cross-channel performance monitoring and KPI standardizationnot Chartable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartable

  • Shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters
  • The tracking prefixes no longer function, and shows still carrying one need it removed
  • chartable.com now redirects to Spotify's Megaphone site

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Chartable

Free
  • FreeFree
    • Chart tracking
    • Basic analytics
    • 1 podcast
  • Indie$20/month
    • Advanced analytics
    • SmartLinks
    • Attribution
  • Team$100/month
    • Multiple podcasts
    • SmartPromos
    • Team access
  • Enterprise$undefined/month
    • Unlimited podcasts
    • Custom integrations
    • API access

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Chartable if

  • You need download analytics.
  • You want to start without paying.
  • You also want chart rankings.
Chartable review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Chartable or Marketing Evolution better?
Neither clearly leads. Chartable starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartable or Marketing Evolution?
Chartable has a free tier; the other does not. Paid plans start at Free for Chartable and $5000/month for Marketing Evolution.
Does Chartable or Marketing Evolution run on more platforms?
Chartable runs on Web. Marketing Evolution runs on Web, Api, Analytics.
Can I use Chartable for free?
Yes. Chartable has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Chartable best used for?
Chartable is most often used for podcast analytics, marketing attribution, chart tracking, growth measurement. Of those, podcast analytics and marketing attribution are not what Marketing Evolution is typically brought in for.
What can Chartable do that Marketing Evolution cannot?
Chartable covers Download analytics, Chart rankings, SmartLinks tracking, Attribution. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Data encryption.

Answered from the vendors’ own pages

Chartable: How much does Megaphone (formerly Chartable) Professional plan cost?

The Professional plan is $99 per month and includes hosting, distribution, campaign management, analytics, monetization tools via Spotify Audience Network, and live chat support Monday through Friday 4am-9pm ET.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Chartable: What does the Enterprise plan cost?

Enterprise plan pricing is custom and requires contacting the company. It includes all Professional features plus API access, Metrics Export Service, and comprehensive monetization tools that scale with publisher growth.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Chartable: Are there any trial periods or free options?

No trial period or free tier is mentioned on the Megaphone pricing page. Customers interested in Enterprise plans should contact the company for quotes and additional information.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Chartable: Does the Professional plan include unlimited users?

Yes, the Professional plan includes unlimited users with role-based permissions for managing team access and responsibilities.

Source
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