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Podcasting · head to head

Chartable vs Northbeam

Chartable logo

Chartable

Podcasting

Podcast analytics and attribution platform

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Marketing

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Chartable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chartable shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Chartable covers Download analytics, Northbeam covers Cross-platform attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartable and Northbeam actually diverge.

Attributes where Chartable and Northbeam differ
AttributeChartableNorthbeam
Starting priceFree$1500/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, API
CategoryPodcastingMarketing
Founded20172020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartable

  • Download analytics
  • Chart rankings
  • SmartLinks tracking
  • Attribution
  • SmartPromos
  • Cross-promotion analytics
  • All podcast platforms
  • Advertising networks

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Data encryption
  • Privacy compliant
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Chartable

  • Podcast analyticsnot Northbeam
  • Marketing attribution
  • Chart trackingnot Northbeam
  • Growth measurementnot Northbeam

Northbeam

  • Marketing attribution
  • Media optimizationnot Chartable
  • Creative testingnot Chartable
  • Budget allocationnot Chartable

Both are used for marketing attribution, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartable

  • Shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters
  • The tracking prefixes no longer function, and shows still carrying one need it removed
  • chartable.com now redirects to Spotify's Megaphone site

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Chartable

Free
  • FreeFree
    • Chart tracking
    • Basic analytics
    • 1 podcast
  • Indie$20/month
    • Advanced analytics
    • SmartLinks
    • Attribution
  • Team$100/month
    • Multiple podcasts
    • SmartPromos
    • Team access
  • Enterprise$undefined/month
    • Unlimited podcasts
    • Custom integrations
    • API access

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Chartable if

  • You need download analytics.
  • You want to start without paying.
  • You also want chart rankings.
Chartable review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Chartable or Northbeam better?
Neither clearly leads. Chartable starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartable or Northbeam?
Chartable has a free tier; the other does not. Paid plans start at Free for Chartable and $1500/month for Northbeam.
Does Chartable or Northbeam run on more platforms?
Chartable runs on Web. Northbeam runs on Web, API.
Can I use Chartable for free?
Yes. Chartable has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Chartable best used for?
Chartable is most often used for podcast analytics, marketing attribution, chart tracking, growth measurement. Of those, podcast analytics and chart tracking are not what Northbeam is typically brought in for.
What can Chartable do that Northbeam cannot?
Chartable covers Download analytics, Chart rankings, SmartLinks tracking, Attribution. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Data encryption, Privacy compliant, Web support.

Answered from the vendors’ own pages

Chartable: How much does Megaphone (formerly Chartable) Professional plan cost?

The Professional plan is $99 per month and includes hosting, distribution, campaign management, analytics, monetization tools via Spotify Audience Network, and live chat support Monday through Friday 4am-9pm ET.

Source
Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Chartable: What does the Enterprise plan cost?

Enterprise plan pricing is custom and requires contacting the company. It includes all Professional features plus API access, Metrics Export Service, and comprehensive monetization tools that scale with publisher growth.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Chartable: Are there any trial periods or free options?

No trial period or free tier is mentioned on the Megaphone pricing page. Customers interested in Enterprise plans should contact the company for quotes and additional information.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Chartable: Does the Professional plan include unlimited users?

Yes, the Professional plan includes unlimited users with role-based permissions for managing team access and responsibilities.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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