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Software · head to head

Chartable vs Podtrac

Chartable logo

Chartable

Software

Podcast analytics and attribution platform

From
Free
Rated
-
Full reviewWebsite
Podtrac logo

Podtrac

Software

Industry-standard podcast measurement and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Chartable shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters; Podtrac the Publisher Plans & Pricing page names four tiers, Getting Started, Grow Your Show, Grow Your Show Plus and Enterprise, but publishes no figure for any paid tier and offers no contact sales button, only a registration link
  • They diverge on capability: Chartable covers Chart rankings, Podtrac covers IAB-certified measurement.

Where they differ

Only the attributes on which Chartable and Podtrac actually diverge.

Attributes where Chartable and Podtrac differ
AttributeChartablePodtrac
Founded20172005

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartable

  • Chart rankings
  • SmartLinks tracking
  • Attribution
  • SmartPromos
  • Cross-promotion analytics
  • All podcast platforms
  • Advertising networks
  • Marketing tools

Only in Podtrac

  • IAB-certified measurement
  • Industry rankings
  • Audience demographics
  • Trend analysis
  • Custom reporting
  • All podcast hosts
  • Advertising platforms
  • RSS feeds

Both cover

  • Download analytics
  • Data encryption
  • Privacy compliant
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Chartable

  • Podcast analyticsnot Podtrac
  • Marketing attributionnot Podtrac
  • Chart trackingnot Podtrac
  • Growth measurementnot Podtrac

Podtrac

  • Podcast measurementnot Chartable
  • Industry rankingsnot Chartable
  • Advertiser reportingnot Chartable
  • Audience analysisnot Chartable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartable

  • Shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters
  • The tracking prefixes no longer function, and shows still carrying one need it removed
  • chartable.com now redirects to Spotify's Megaphone site

Podtrac

  • The Publisher Plans & Pricing page names four tiers, Getting Started, Grow Your Show, Grow Your Show Plus and Enterprise, but publishes no figure for any paid tier and offers no contact sales button, only a registration link

Pricing, plan by plan

Chartable

Free
  • FreeFree
    • Chart tracking
    • Basic analytics
    • 1 podcast
  • Indie$20/month
    • Advanced analytics
    • SmartLinks
    • Attribution
  • Team$100/month
    • Multiple podcasts
    • SmartPromos
    • Team access
  • Enterprise$undefined/month
    • Unlimited podcasts
    • Custom integrations
    • API access

Podtrac

Free
  • PublisherFree
    • Podcast measurement
    • Download analytics
    • Industry rankings
  • Premium$undefined/month
    • Advanced demographics
    • Custom reporting
    • API access

Which should you pick?

Choose Chartable if

  • You need chart rankings.
  • You want to start without paying.
  • You also want smartlinks tracking.
Chartable review

Choose Podtrac if

  • You need iab-certified measurement.
  • You want to start without paying.
  • You also want industry rankings.
Podtrac review

Questions people ask

Is Chartable or Podtrac better?
Neither clearly leads. Chartable starts at Free and Podtrac at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartable or Podtrac?
Chartable starts at Free and Podtrac at Free.
Does Chartable or Podtrac run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Chartable for free?
Both have a free tier, so you can try either at no cost before committing.
What is Chartable best used for?
Chartable is most often used for podcast analytics, marketing attribution, chart tracking, growth measurement. Of those, podcast analytics and marketing attribution are not what Podtrac is typically brought in for.
What can Chartable do that Podtrac cannot?
Chartable covers Chart rankings, SmartLinks tracking, Attribution, SmartPromos. Podtrac covers IAB-certified measurement, Industry rankings, Audience demographics, Trend analysis. Both handle Download analytics, Data encryption, Privacy compliant, Web support.
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