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Podcasting · head to head

Chartable vs Invoca

Chartable logo

Chartable

Podcasting

Podcast analytics and attribution platform

From
Free
Rated
-
Full reviewWebsite
Invoca logo

Invoca

Marketing

Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Chartable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chartable shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters; Invoca entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • They diverge on capability: Chartable covers Download analytics, Invoca covers Dynamic number insertion.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Chartable and Invoca actually diverge.

Attributes where Chartable and Invoca differ
AttributeChartableInvoca
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
CategoryPodcastingMarketing
Founded2017Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartable

  • Download analytics
  • Chart rankings
  • SmartLinks tracking
  • Attribution
  • SmartPromos
  • Cross-promotion analytics
  • All podcast platforms
  • Advertising networks

Only in Invoca

  • Dynamic number insertion
  • Signal AI
  • Ad platform integration
  • Call transcription
  • PreSense
  • Call routing
  • Quality management
  • Compliance redaction

What people use each for

The jobs each tool is most often brought in to do.

Chartable

  • Podcast analyticsnot Invoca
  • Marketing attributionnot Invoca
  • Chart trackingnot Invoca
  • Growth measurementnot Invoca

Invoca

  • A multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volumenot Chartable
  • An insurance carrier feeding qualified call outcomes back into Google Ads so bidding optimises on written policies instead of raw callsnot Chartable
  • An automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiriesnot Chartable
  • A home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused themnot Chartable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartable

  • Shut down on 12 December 2024. Spotify, which acquired Chartable in February 2022, announced the closure on 27 September 2024 and folded parts of it into Spotify for Podcasters
  • The tracking prefixes no longer function, and shows still carrying one need it removed
  • chartable.com now redirects to Spotify's Megaphone site

Invoca

  • Entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • Telephony minutes and tracking numbers are metered separately from the platform fee, so a seasonal advertising spike produces an invoice nobody forecast.
  • Signal AI, PreSense and quality management are frequently sold as add-on modules rather than included, meaning the demo you were shown may cost noticeably more than the quote you were given.
  • Contracts are annual or multi-year with usage minimums and no month-to-month option, so a campaign strategy that shifts away from phone calls leaves you paying for capacity you no longer use.
  • The product is deep on inbound phone attribution and shallow elsewhere; if your buying journey also involves chat, forms and in-store visits, Invoca covers only one channel and you still need a separate attribution model for the rest.

Pricing, plan by plan

Chartable

Free
  • FreeFree
    • Chart tracking
    • Basic analytics
    • 1 podcast
  • Indie$20/month
    • Advanced analytics
    • SmartLinks
    • Attribution
  • Team$100/month
    • Multiple podcasts
    • SmartPromos
    • Team access
  • Enterprise$undefined/month
    • Unlimited podcasts
    • Custom integrations
    • API access

Invoca

On request
  • Pro$undefined/year
    • Around 6,000 annual local or toll-free numbers
    • 5 custom Signals
    • Dynamic number insertion
  • Enterprise$undefined/year
    • Around 12,000 annual numbers
    • 50 custom Signals
    • Advanced routing
  • Elite$undefined/year
    • Around 18,000 annual numbers
    • 100 custom Signals
    • Full analytics suite
  • Performance Professional$undefined/year
    • Pay-per-call network features
    • Publisher and affiliate call tracking
    • Payout management

Which should you pick?

Choose Chartable if

  • You need download analytics.
  • You want to start without paying.
  • You also want chart rankings.
Chartable review

Choose Invoca if

  • You need dynamic number insertion.
  • You also want signal ai.
Invoca review

Questions people ask

Is Chartable or Invoca better?
Neither clearly leads. Chartable starts at Free and Invoca at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartable or Invoca?
Chartable has a free tier; the other does not. Paid plans start at Free for Chartable and On request for Invoca.
Does Chartable or Invoca run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Chartable for free?
Yes. Chartable has a free tier, so you can try it without paying. Invoca starts at On request.
What is Chartable best used for?
Chartable is most often used for podcast analytics, marketing attribution, chart tracking, growth measurement. Of those, podcast analytics and marketing attribution are not what Invoca is typically brought in for.
What can Chartable do that Invoca cannot?
Chartable covers Download analytics, Chart rankings, SmartLinks tracking, Attribution. Invoca covers Dynamic number insertion, Signal AI, Ad platform integration, Call transcription.

Answered from the vendors’ own pages

Chartable: How much does Megaphone (formerly Chartable) Professional plan cost?

The Professional plan is $99 per month and includes hosting, distribution, campaign management, analytics, monetization tools via Spotify Audience Network, and live chat support Monday through Friday 4am-9pm ET.

Source
Invoca: Does Invoca publish prices?

No. Every deal is quoted from call volume, number count and which modules you licence. Independent reports put the entry point near 1,500 US dollars a month plus minutes.

Chartable: What does the Enterprise plan cost?

Enterprise plan pricing is custom and requires contacting the company. It includes all Professional features plus API access, Metrics Export Service, and comprehensive monetization tools that scale with publisher growth.

Source
Invoca: Is this different from CallRail?

Yes, in ambition and price. Invoca targets enterprise attribution with automated outcome classification fed back to ad bidding; lighter call tracking tools stop at source attribution.

Chartable: Are there any trial periods or free options?

No trial period or free tier is mentioned on the Megaphone pricing page. Customers interested in Enterprise plans should contact the company for quotes and additional information.

Source
Invoca: Is it HIPAA compatible?

Invoca sells heavily into healthcare and offers redaction and compliance controls for regulated recordings; confirm the specific terms in your contract.

Chartable: Does the Professional plan include unlimited users?

Yes, the Professional plan includes unlimited users with role-based permissions for managing team access and responsibilities.

Source
Invoca: Do we need a contact centre platform as well?

Yes. Invoca tracks and analyses calls, it does not run your contact centre.

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