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Automotive · head to head

CARFAX for Dealers vs CarNow

CARFAX for Dealers logo

CARFAX for Dealers

Automotive

Show them the CARFAX

From
On request
Rated
-
Full reviewWebsite
CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.; CarNow no pricing information disclosed on website
  • They diverge on capability: CARFAX for Dealers covers Vehicle history reports, CarNow covers Lease processing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CARFAX for Dealers and CarNow actually diverge.

Attributes where CARFAX for Dealers and CarNow differ
AttributeCARFAX for DealersCarNow
Starting priceOn request$800/month
Founded19842015

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CARFAX for Dealers

  • Vehicle history reports
  • Service history
  • Accident history
  • 1-Owner finder
  • CARFAX listings
  • Service retention
  • Dealer website tools
  • Customer leads

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Payment processing
  • Warranty integration
  • Fleet management

Both cover

  • DMS systems
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CARFAX for Dealers

  • Vehicle historynot CarNow
  • Customer trustnot CarNow
  • Inventory merchandisingnot CarNow
  • Service retentionnot CarNow
  • Lead generationnot CarNow

CarNow

  • Automotive dealership managementnot CARFAX for Dealers
  • Car inventory and sales automationnot CARFAX for Dealers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CARFAX for Dealers

  • The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

Pricing, plan by plan

CARFAX for Dealers

On request
  • Basic$undefined/month
    • Vehicle history reports
    • Inventory listings
    • Dealer website badge
  • Advantage$undefined/month
    • Everything in Basic
    • CARFAX Hot Listings
    • Service retention tools
  • Advantage Plus$undefined/month
    • Everything in Advantage
    • Snap report
    • 1-owner leads

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

Which should you pick?

Choose CARFAX for Dealers if

  • You need vehicle history reports.
  • You work on Web, Mobile, Api.
  • You also want service history.
CARFAX for Dealers review

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Questions people ask

Is CARFAX for Dealers or CarNow better?
Neither clearly leads. CARFAX for Dealers starts at On request and CarNow at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CARFAX for Dealers or CarNow?
CARFAX for Dealers starts at On request and CarNow at $800/month.
Does CARFAX for Dealers or CarNow run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
What is CARFAX for Dealers best used for?
CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what CarNow is typically brought in for.
What can CARFAX for Dealers do that CarNow cannot?
CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Both handle DMS systems, Data encryption.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
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