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Nonprofits · head to head

Candid vs Kindful

Candid logo

Candid

Nonprofits

Funder and nonprofit data subscriptions from the organisation formed by Foundation Center and GuideStar

From
$219/month
Rated
-
Full reviewWebsite
Kindful logo

Kindful

Nonprofits

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Candid grant records derive largely from Form 990 filings, which are published with a lag, so the database describes what a funder did up to eighteen months ago rather than what it intends to fund now.; Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • They diverge on capability: Candid covers Foundation Directory, Kindful covers Online donation forms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Candid and Kindful actually diverge.

Attributes where Candid and Kindful differ
AttributeCandidKindful
Starting price$219/monthOn request
Pricing modelPer user per month by tiersubscription
PlatformsWeb, APIWeb, Mobile-responsive
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Candid

  • Foundation Directory
  • 990 based grant records
  • Nonprofit Profiles
  • Charity check
  • Data APIs and bulk feeds
  • Candid Learning
  • Funding Information Network

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Stripe
  • PayPal
  • Mailchimp
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Candid

  • A development director building a list of foundations that have actually funded organisations of your size, sector and geography in the past three yearsnot Kindful
  • A funder verifying US tax exempt status before releasing a grant paymentnot Kindful
  • A software vendor embedding nonprofit organisation data and charity verification into its own productnot Kindful
  • A nonprofit maintaining a transparency seal on its public profile because institutional funders check it before givingnot Kindful

Kindful

  • Donation and fundraising managementnot Candid
  • Nonprofit donor relationship managementnot Candid
  • Grant and donation trackingnot Candid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Candid

  • Grant records derive largely from Form 990 filings, which are published with a lag, so the database describes what a funder did up to eighteen months ago rather than what it intends to fund now.
  • Foundation Directory is a research database, not a pipeline tool: there is no proposal tracking, deadline management or task assignment, so most teams pay for a grants tracker alongside it.
  • Monthly pricing is high relative to the budget of a small nonprofit, and the same database is available free in person through partner libraries in the Funding Information Network, which makes the subscription hard to justify for occasional research.
  • Coverage is US-centric and built on the US tax filing system, so it is of limited use to organisations seeking funding from UK, EU or Commonwealth foundations.
  • Many funders do not accept unsolicited proposals at all, and the database cannot reliably tell you which, so prospect lists built from it still require manual qualification before outreach.

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Pricing, plan by plan

Candid

$219/month
  • Foundation Directory Essential$219/month
    • Search US grantmakers and grant records
    • Saved searches and prospect lists
    • Single user
  • Foundation Directory Professional$1499/month
    • Full grantmaker, grant and recipient search
    • Trustee and key staff search
    • Advanced filters and larger exports
  • Data licensing$undefined/year
    • API and bulk data feeds
    • Charity check and organisation verification
    • Priced by volume and use case, quoted

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Which should you pick?

Choose Candid if

  • You need foundation directory.
  • You work on Web, API.
  • You also want 990 based grant records.
Candid review

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Questions people ask

Is Candid or Kindful better?
Neither clearly leads. Candid starts at $219/month and Kindful at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Candid or Kindful?
Candid starts at $219/month and Kindful at On request.
Does Candid or Kindful run on more platforms?
Candid runs on Web, API. Kindful runs on Web, Mobile-responsive.
What is Candid best used for?
Candid is most often used for a development director building a list of foundations that have actually funded organisations of your size, sector and geography in the past three years, a funder verifying us tax exempt status before releasing a grant payment, a software vendor embedding nonprofit organisation data and charity verification into its own product, a nonprofit maintaining a transparency seal on its public profile because institutional funders check it before giving. Of those, a development director building a list of foundations that have actually funded organisations of your size, sector and geography in the past three years and a funder verifying us tax exempt status before releasing a grant payment are not what Kindful is typically brought in for.
What can Candid do that Kindful cannot?
Candid covers Foundation Directory, 990 based grant records, Nonprofit Profiles, Charity check. Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal.

Answered from the vendors’ own pages

Candid: Is Candid the same as GuideStar?

GuideStar is now part of Candid, merged with Foundation Center in 2019. GuideStar nonprofit profiles continue under the Candid brand.

Kindful: How much does Kindful cost?

Kindful does not publish pricing on its website. Contact their sales team at 888-854-3230 or [email protected], or schedule a demo to receive a custom quote.

Source
Candid: Can I use Foundation Directory for free?

Yes, in person. Hundreds of partner libraries and nonprofit resource centres in the Funding Information Network provide free access, which is a genuine alternative to a subscription for occasional research.

Kindful: Does Kindful offer transaction fees for donations?

Transaction fee information is not disclosed on the website. Contact Kindful sales for details on payment processing costs.

Source
Candid: How current is the grant data?

It is drawn largely from Form 990 filings and lags real time by roughly a year to eighteen months. Treat it as evidence of past funding behaviour, not current priorities.

Candid: Does Candid help outside the United States?

Only marginally. The data model is built on US tax filings and US registered organisations.

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