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BuzzSumo vs Later

BuzzSumo logo

BuzzSumo

Software

Content research and media outreach platform for trends, mentions, and influencer discovery

From
$199/month
Rated
-
Full reviewWebsite
Later logo

Later

Software

Visual social media scheduling and analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.; Later starter plan limits posting to 30 posts per profile per month across 1 social set of 8 profiles, with only 1 user

Where they differ

Only the attributes on which BuzzSumo and Later actually diverge.

Attributes where BuzzSumo and Later differ
AttributeBuzzSumoLater
Starting price$199/monthOn request

Identical on both: pricing model (subscription), free tier (No), platforms (web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BuzzSumo

  • Content Analyzer
  • Trending Feeds
  • Question Analyzer
  • Media database and outreach
  • Coverage reports
  • Alerts

Only in Later

Nothing recorded that BuzzSumo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

BuzzSumo

  • Finding trending content topics before writing new articlesnot Later
  • PR teams pitching journalists via the media databasenot Later
  • Tracking brand and competitor mentions across the webnot Later
  • Analyzing which existing content earns the most engagementnot Later

Later

No use cases recorded yet. See the Later review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BuzzSumo

  • Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
  • Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
  • Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Later

  • Starter plan limits posting to 30 posts per profile per month across 1 social set of 8 profiles, with only 1 user
  • Growth plan restricts collaboration to 2 users even at 16 connected profiles
  • Listed prices of $18.75, $37.50 and $82.50 per month require annual billing at a 25% discount; monthly billing costs more

Pricing, plan by plan

BuzzSumo

$199/month
  • Content Creation$199/month
    • 1 user
    • Unlimited searches
    • 2 alerts
  • PR & Comms$299/month
    • 5 users
    • 5 alerts
    • Media database & outreach
  • Suite$499/month
    • 10 users
    • 10 alerts
    • YouTube Analyzer
  • Enterprise$999/month
    • 30 users
    • 50 alerts
    • RSS feed sync

Later

On request

No published plan breakdown. See the Later review.

Which should you pick?

Choose BuzzSumo if

  • You need content analyzer.
  • You work on web.
  • You also want trending feeds.
BuzzSumo review

Choose Later if

Nothing in the data separates Later from BuzzSumo on the points above - pick on price and on how each one feels to use.

Later review

Questions people ask

Is BuzzSumo or Later better?
Neither clearly leads. BuzzSumo starts at $199/month and Later at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BuzzSumo or Later?
BuzzSumo starts at $199/month and Later at On request.
Does BuzzSumo or Later run on more platforms?
BuzzSumo runs on web. Later runs on Web.
What is BuzzSumo best used for?
BuzzSumo is most often used for finding trending content topics before writing new articles, pr teams pitching journalists via the media database, tracking brand and competitor mentions across the web, analyzing which existing content earns the most engagement. Of those, finding trending content topics before writing new articles and pr teams pitching journalists via the media database are not what Later is typically brought in for.
What can BuzzSumo do that Later cannot?
BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.

Answered from the vendors’ own pages

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source
BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source
BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source
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Related pages

More on BuzzSumo

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