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News & Media · head to head

ConvertKit vs Iterable

ConvertKit logo

ConvertKit

News & Media

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Iterable no pricing is published on the site; the homepage routes every visitor to Book a demo or Contact Sales rather than listing plans or figures

Where they differ

Only the attributes on which ConvertKit and Iterable actually diverge.

Attributes where ConvertKit and Iterable differ
AttributeConvertKitIterable
Pricing modelsubscriptionquote
CategoryNews & MediaMarketing
Founded2013Unknown

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Iterable

Nothing recorded that ConvertKit does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Iterable
  • Selling paid subscriptions and digital products to a mailing listnot Iterable

Iterable

No use cases recorded yet. See the Iterable review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Iterable

  • No pricing is published on the site; the homepage routes every visitor to Book a demo or Contact Sales rather than listing plans or figures

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Iterable

On request

No published plan breakdown. See the Iterable review.

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Iterable if

Nothing in the data separates Iterable from ConvertKit on the points above - pick on price and on how each one feels to use.

Iterable review

Questions people ask

Is ConvertKit or Iterable better?
Neither clearly leads. ConvertKit starts at On request and Iterable at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Iterable?
ConvertKit starts at On request and Iterable at On request.
Does ConvertKit or Iterable run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Iterable is typically brought in for.
What can ConvertKit do that Iterable cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows.
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Related pages

More on ConvertKit

More on Iterable

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