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News & Media · head to head

ConvertKit vs Leadpages

ConvertKit logo

ConvertKit

News & Media

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Leadpages has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features

Where they differ

Only the attributes on which ConvertKit and Leadpages actually diverge.

Attributes where ConvertKit and Leadpages differ
AttributeConvertKitLeadpages
Starting priceOn requestFree
Free tierNoYes
PlatformsWebWeb, Mobile, API
CategoryNews & MediaMarketing
Founded2013Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Leadpages

Nothing recorded that ConvertKit does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Leadpages
  • Selling paid subscriptions and digital products to a mailing listnot Leadpages

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot ConvertKit
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot ConvertKit
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot ConvertKit
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot ConvertKit
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Questions people ask

Is ConvertKit or Leadpages better?
Neither clearly leads. ConvertKit starts at On request and Leadpages at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Leadpages?
Leadpages has a free tier; the other does not. Paid plans start at On request for ConvertKit and Free for Leadpages.
Does ConvertKit or Leadpages run on more platforms?
ConvertKit runs on Web. Leadpages runs on Web, Mobile, API.
Can I use Leadpages for free?
Yes. Leadpages has a free tier, so you can try it without paying. ConvertKit starts at On request.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Leadpages is typically brought in for.
What can ConvertKit do that Leadpages cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows.

Answered from the vendors’ own pages

Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
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Related pages

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