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Social Media · head to head

Brandwatch vs Mixcloud

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Mixcloud logo

Mixcloud

Music

The home of audio culture

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mixcloud has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Mixcloud the free Basic tier is limited to 10 show uploads and 10 track uploads
  • They diverge on capability: Brandwatch covers Social listening, Mixcloud covers DJ mixes.

Where they differ

Only the attributes on which Brandwatch and Mixcloud actually diverge.

Attributes where Brandwatch and Mixcloud differ
AttributeBrandwatchMixcloud
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb, Ios, Android
CategorySocial MediaMusic

Identical on both: user rating (Not yet rated), founded (2007).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Mixcloud

  • DJ mixes
  • Podcasts
  • Radio shows
  • Streaming
  • Artist tools
  • Social media
  • Payment systems
  • Creator controls

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Mixcloud
  • Social media management at scalenot Mixcloud
  • Influencer marketing campaign managementnot Mixcloud

Mixcloud

  • Hosting DJ mixes and radio shows on a licensed platform that pays artist royaltiesnot Brandwatch
  • Live streaming DJ sets without copyright takedownsnot Brandwatch
  • Earning from listeners through tips and subscriptionsnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Mixcloud

  • The free Basic tier is limited to 10 show uploads and 10 track uploads
  • Unlimited uploads, private uploads, scheduling uploads, disabling comments and hiding play counts all require Pro
  • Live streaming video and audio requires Pro; the Basic tier cannot live stream
  • Monetization through Tips and Subscriptions is Pro only
  • Listener insights, tagging hosts and embedding a show player on your own site are Pro only
  • Basic audio uploads are capped at 64kbps AAC+, with 160kbps Opus HQ audio reserved for Pro
  • Free listening includes ads and offline listening requires the separate Premium for listeners subscription
  • The brand and radio station commercial packages start at $3,000 per month

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Mixcloud

Free
  • FreeFree
    • Basic streaming access
  • Premium for Listeners$7.99/month
    • Unlimited replays
    • Offline listening and downloads
    • No ads
  • Pro for Creators$11.25/month
    • Unlimited show uploads
    • Live streaming without takedowns
    • High-quality audio enhancement

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Mixcloud if

  • You need dj mixes.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want podcasts.
Mixcloud review

Questions people ask

Is Brandwatch or Mixcloud better?
Neither clearly leads. Brandwatch starts at On request and Mixcloud at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Mixcloud?
Mixcloud has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Mixcloud.
Does Brandwatch or Mixcloud run on more platforms?
Brandwatch runs on Web, Api. Mixcloud runs on Web, Ios, Android.
Can I use Mixcloud for free?
Yes. Mixcloud has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Mixcloud is typically brought in for.
What can Brandwatch do that Mixcloud cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Mixcloud covers DJ mixes, Podcasts, Radio shows, Streaming. Both handle Web support.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Mixcloud: What does Mixcloud Premium for Listeners include?

Mixcloud Premium for Listeners costs $7.99/month and includes unlimited replays, offline listening with downloads, ad-free streaming, and upfront tracklists showing all songs from the start.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Mixcloud: How much is Mixcloud Pro for Creators?

Mixcloud Pro for Creators costs $11.25/month when paid annually and allows unlimited show uploads, live streaming without takedowns, high-quality audio, monetization features, and detailed analytics.

Source
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