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Social Media · head to head

Brandwatch vs Deezer

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Deezer logo

Deezer

Music

All the music you love

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Deezer has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Deezer premium pricing displayed in AED currency only despite international availability
  • They diverge on capability: Brandwatch covers Social listening, Deezer covers Music streaming.

Where they differ

Only the attributes on which Brandwatch and Deezer actually diverge.

Attributes where Brandwatch and Deezer differ
AttributeBrandwatchDeezer
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb, iOS, Android
CategorySocial MediaMusic

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2007).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Deezer

  • Music streaming
  • Podcasts
  • Radio
  • HiFi audio
  • Smart speakers
  • Car systems
  • Family controls
  • Private sessions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Deezer
  • Social media management at scalenot Deezer
  • Influencer marketing campaign managementnot Deezer

Deezer

  • Ad-free on-demand music streaming with offline downloadsnot Brandwatch
  • Multi-user household streaming via the Family plannot Brandwatch
  • Two-person households via the Duo plannot Brandwatch
  • Higher-fidelity/lossless audio streaming on Premiumnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Deezer

  • Premium pricing displayed in AED currency only despite international availability
  • Free tier does not support offline listening and includes advertising
  • Family plan limited to 6 accounts maximum

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Deezer

Free
  • Premium$23.99/month
    • 1 account
    • Ad-free
    • Pick any track
  • Duo$29.99/month
    • 2 accounts
    • Ad-free
    • Pick any track
  • Family$35.99/month
    • 6 accounts
    • Ad-free
    • Pick any track
  • FreeFree
    • 1 account
    • Ad-supported
    • Over 120 million tracks

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Deezer if

  • You need music streaming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want podcasts.
Deezer review

Questions people ask

Is Brandwatch or Deezer better?
Neither clearly leads. Brandwatch starts at On request and Deezer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Deezer?
Deezer has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Deezer.
Does Brandwatch or Deezer run on more platforms?
Brandwatch runs on Web, Api. Deezer runs on Web, iOS, Android.
Can I use Deezer for free?
Yes. Deezer has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Deezer is typically brought in for.
What can Brandwatch do that Deezer cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Deezer covers Music streaming, Podcasts, Radio, HiFi audio. Both handle Web support.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Deezer: How many accounts are included in each Deezer subscription plan?

The Free plan includes 1 account. Premium plan includes 1 account. Duo plan includes 2 accounts. Family plan includes 6 accounts maximum.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Deezer: What is the monthly cost of Deezer Premium if paid annually?

When paid annually, Premium costs AED 17.92 per month (AED 214.99 per year), representing a 25% discount compared to the monthly rate of AED 23.99.

Source
Deezer: Can I access offline listening on the free Deezer plan?

No. The free plan offers ad-supported streaming with over 120 million tracks but does not include offline listening capability. Offline access is available only on the Premium, Duo, and Family subscription tiers.

Source
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