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Social Media · head to head

Brandwatch vs Cavalry

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Cavalry logo

Cavalry

Video Production

Real-time 2D animation and motion graphics software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Cavalry has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Cavalry requires Canva account for access

Where they differ

Only the attributes on which Brandwatch and Cavalry actually diverge.

Attributes where Brandwatch and Cavalry differ
AttributeBrandwatchCavalry
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
CategorySocial MediaVideo Production
Founded2007Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Cavalry

Nothing recorded that Brandwatch does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Cavalry
  • Social media management at scalenot Cavalry
  • Influencer marketing campaign managementnot Cavalry

Cavalry

  • Professional 2D animation and motion graphicsnot Brandwatch
  • Data-driven animation from spreadsheetsnot Brandwatch
  • Procedural rigging and character animationnot Brandwatch
  • Web animation export with Lottie formatnot Brandwatch
  • Educational animation projectsnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Cavalry

  • Requires Canva account for access
  • Enterprise pricing requires sales contact
  • Legacy Scene Group licenses not eligible for free tier
  • Updates only available through Canva version

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Cavalry

Free
  • FreeFree
    • Fully featured 2D animation software
    • No restrictions for individuals
  • Enterprise$null/custom
    • Available through Canva Enterprise
    • Available through Canva Education
    • SSO access

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Cavalry if

  • You want to start without paying.
Cavalry review

Questions people ask

Is Brandwatch or Cavalry better?
Neither clearly leads. Brandwatch starts at On request and Cavalry at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Cavalry?
Cavalry has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Cavalry.
Does Brandwatch or Cavalry run on more platforms?
Brandwatch runs on Web, Api. Cavalry runs on Web.
Can I use Cavalry for free?
Yes. Cavalry has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Cavalry is typically brought in for.
What can Brandwatch do that Cavalry cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Cavalry: Is Cavalry free to use?

Yes, Cavalry is completely free to download and use with full professional features. No restrictions, payment, or registration fees required.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Cavalry: Do I need a Canva account to use Cavalry?

Yes, users must have a Canva account to access Cavalry, which provides access to the software and other Canva products.

Source
Cavalry: What licensing options does Cavalry offer for organizations?

Enterprise and Educational accounts are available through Canva Enterprise or Canva Education with SSO authentication. Interested parties should contact the sales team for details.

Source
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