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Video Production · head to head

Adobe Audition vs Brandwatch

Adobe Audition logo

Adobe Audition

Video Production

Industry-standard professional audio editing

From
$22.99/month
Rated
-
Full reviewWebsite
Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Audition listed on UK G-Cloud as part of Adobe Creative Cloud for business (which bundles Audition) at £58 to £80 per licence per month, via reseller ServiceKey; Brandwatch no pricing is published for any solution or tier
  • They diverge on capability: Adobe Audition covers Multitrack editing, Brandwatch covers Social listening.

Where they differ

Only the attributes on which Adobe Audition and Brandwatch actually diverge.

Attributes where Adobe Audition and Brandwatch differ
AttributeAdobe AuditionBrandwatch
Starting price$22.99/monthOn request
PlatformsMacos, WindowsWeb, Api
CategoryVideo ProductionSocial Media
Founded19822007

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Audition

  • Multitrack editing
  • Audio restoration
  • Noise reduction
  • Effects and mixing
  • Spectral editing
  • Batch processing
  • Premiere Pro
  • After Effects

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

What people use each for

The jobs each tool is most often brought in to do.

Adobe Audition

  • Podcast editingnot Brandwatch
  • Audio restorationnot Brandwatch
  • Video post-productionnot Brandwatch
  • Music productionnot Brandwatch
  • Sound designnot Brandwatch

Brandwatch

  • Consumer intelligence and market researchnot Adobe Audition
  • Social media management at scalenot Adobe Audition
  • Influencer marketing campaign managementnot Adobe Audition

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Audition

  • Listed on UK G-Cloud as part of Adobe Creative Cloud for business (which bundles Audition) at £58 to £80 per licence per month, via reseller ServiceKey

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Pricing, plan by plan

Adobe Audition

$22.99/month
  • Audition Single App$22.99/month
    • Full Audition features
    • 100GB cloud storage
    • Adobe Portfolio
  • All Apps$59.99/month
    • All Creative Cloud apps
    • 100GB cloud storage
    • Adobe Portfolio

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Which should you pick?

Choose Adobe Audition if

  • You need multitrack editing.
  • You work on Macos, Windows.
  • You also want audio restoration.
Adobe Audition review

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Questions people ask

Is Adobe Audition or Brandwatch better?
Neither clearly leads. Adobe Audition starts at $22.99/month and Brandwatch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Audition or Brandwatch?
Adobe Audition starts at $22.99/month and Brandwatch at On request.
Does Adobe Audition or Brandwatch run on more platforms?
Adobe Audition runs on Macos, Windows. Brandwatch runs on Web, Api.
What is Adobe Audition best used for?
Adobe Audition is most often used for podcast editing, audio restoration, video post-production, music production. Of those, podcast editing and audio restoration are not what Brandwatch is typically brought in for.
What can Adobe Audition do that Brandwatch cannot?
Adobe Audition covers Multitrack editing, Audio restoration, Noise reduction, Effects and mixing. Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
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