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Software · head to head

Bitrix24 vs Mixpanel

Bitrix24 logo

Bitrix24

Software

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite
Mixpanel logo

Mixpanel

Software

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bitrix24 the free plan is limited to 2 users and 5 GB of storage; Mixpanel pricing can scale significantly at high volumes with expensive per-user rates
  • They diverge on capability: Bitrix24 covers Contact management, Mixpanel covers Event analytics.

Where they differ

Only the attributes on which Bitrix24 and Mixpanel actually diverge.

Attributes where Bitrix24 and Mixpanel differ
AttributeBitrix24Mixpanel
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, Mobile, APIs
Founded20122009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Contact management
  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Google Apps

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Both cover

  • Slack
  • Zapier
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales pipeline management for a small businessnot Mixpanel
  • Team chat, tasks and project management in one suitenot Mixpanel
  • Telephony and email integrated with customer recordsnot Mixpanel
  • Document storage and collaborationnot Mixpanel
  • Workflow automation and HR records on the higher tiersnot Mixpanel

Mixpanel

  • User behavior analysisnot Bitrix24
  • Product optimizationnot Bitrix24
  • Conversion trackingnot Bitrix24
  • Retention improvementnot Bitrix24
  • Feature adoptionnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • The free plan is limited to 2 users and 5 GB of storage
  • Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
  • Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
  • Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
  • SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • Up to 12 users
    • Basic CRM
    • Chat
  • Basic$39/month
    • Everything in Free
    • Sales automation
    • Customer portal
  • Standard$99/month
    • Everything in Basic
    • Advanced automation
    • Custom fields
  • Professional$199/month
    • Everything in Standard
    • Dedicated support

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Which should you pick?

Choose Bitrix24 if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Bitrix24 review

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Questions people ask

Is Bitrix24 or Mixpanel better?
Neither clearly leads. Bitrix24 starts at Free and Mixpanel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or Mixpanel?
Bitrix24 starts at Free and Mixpanel at Free.
Does Bitrix24 or Mixpanel run on more platforms?
Bitrix24 runs on Web, Ios, Android. Mixpanel runs on Web, Mobile, APIs.
Can I use Bitrix24 for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales pipeline management for a small business, team chat, tasks and project management in one suite, telephony and email integrated with customer records, document storage and collaboration. Of those, crm and sales pipeline management for a small business and team chat, tasks and project management in one suite are not what Mixpanel is typically brought in for.
What can Bitrix24 do that Mixpanel cannot?
Bitrix24 covers Contact management, Sales pipeline, Service desk, Project management. Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Both handle Slack, Zapier, GDPR.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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Related pages

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