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CRM & Sales · head to head

Capsule vs Mixpanel

Capsule logo

Capsule

CRM & Sales

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite
Mixpanel logo

Mixpanel

SaaS

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Mixpanel pricing can scale significantly at high volumes with expensive per-user rates
  • They diverge on capability: Capsule covers Contact management, Mixpanel covers Event analytics.

Where they differ

Only the attributes on which Capsule and Mixpanel actually diverge.

Attributes where Capsule and Mixpanel differ
AttributeCapsuleMixpanel
Starting price$19/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Mobile, APIs
CategoryCRM & SalesSaaS
Founded20082009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Contact management
  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Google Apps
  • Cloud deployment
  • Web support

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Both cover

  • Slack
  • Zapier
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot Mixpanel
  • Tracking deals and follow-up tasksnot Mixpanel
  • Linking emails and notes to contact recordsnot Mixpanel
  • Multiple sales pipelines on the paid tiersnot Mixpanel

Mixpanel

  • User behavior analysisnot Capsule
  • Product optimizationnot Capsule
  • Conversion trackingnot Capsule
  • Retention improvementnot Capsule
  • Feature adoptionnot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Which should you pick?

Choose Capsule if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Capsule review

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Questions people ask

Is Capsule or Mixpanel better?
Neither clearly leads. Capsule starts at $19/month and Mixpanel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or Mixpanel?
Mixpanel has a free tier; the other does not. Paid plans start at $19/month for Capsule and Free for Mixpanel.
Does Capsule or Mixpanel run on more platforms?
Capsule runs on Web, Ios, Android. Mixpanel runs on Web, Mobile, APIs.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Capsule starts at $19/month.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Mixpanel is typically brought in for.
What can Capsule do that Mixpanel cannot?
Capsule covers Contact management, Deal tracking, Task management, Email sync. Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Both handle Slack, Zapier, GDPR.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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Related pages

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