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Software · head to head

Cloze vs Mixpanel

Cloze logo

Cloze

Software

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite
Mixpanel logo

Mixpanel

Software

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Mixpanel pricing can scale significantly at high volumes with expensive per-user rates
  • They diverge on capability: Cloze covers Contact management, Mixpanel covers Event analytics.

Where they differ

Only the attributes on which Cloze and Mixpanel actually diverge.

Attributes where Cloze and Mixpanel differ
AttributeClozeMixpanel
Starting price$50/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Mobile, APIs
Founded20122009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Mixpanel
  • Tracking relationships and follow ups without manual data entrynot Mixpanel

Mixpanel

  • User behavior analysisnot Cloze
  • Product optimizationnot Cloze
  • Conversion trackingnot Cloze
  • Retention improvementnot Cloze
  • Feature adoptionnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Which should you pick?

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Questions people ask

Is Cloze or Mixpanel better?
Neither clearly leads. Cloze starts at $50/month and Mixpanel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Mixpanel?
Mixpanel has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Mixpanel.
Does Cloze or Mixpanel run on more platforms?
Cloze runs on Web, Ios, Android. Mixpanel runs on Web, Mobile, APIs.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Cloze starts at $50/month.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Mixpanel is typically brought in for.
What can Cloze do that Mixpanel cannot?
Cloze covers Contact management, Communication history, Relationship insights, Task management. Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Both handle GDPR.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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Related pages

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