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SaaS · head to head

Mixpanel vs Salesforce

Mixpanel logo

Mixpanel

SaaS

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

All industries

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Mixpanel covers Event analytics, Salesforce covers Contact management.

Where they differ

Only the attributes on which Mixpanel and Salesforce actually diverge.

Attributes where Mixpanel and Salesforce differ
AttributeMixpanelSalesforce
Starting priceFree$25/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Mobile, APIsWeb, Ios, Android, Api
CategorySaaSAll industries
Founded20091999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • Slack
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Salesforce
  • Product optimizationnot Salesforce
  • Conversion trackingnot Salesforce
  • Retention improvementnot Salesforce
  • Feature adoptionnot Salesforce

Salesforce

  • Sales managementnot Mixpanel
  • Customer servicenot Mixpanel
  • Marketing automationnot Mixpanel
  • Lead generationnot Mixpanel
  • Analytics & reportingnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Mixpanel or Salesforce better?
Neither clearly leads. Mixpanel starts at Free and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Salesforce?
Mixpanel has a free tier; the other does not. Paid plans start at Free for Mixpanel and $25/month for Salesforce.
Does Mixpanel or Salesforce run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Salesforce runs on Web, Ios, Android, Api.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Salesforce is typically brought in for.
What can Mixpanel do that Salesforce cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle Slack, SOC2.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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