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SaaS · head to head

Mixpanel vs Pipedrive

Mixpanel logo

Mixpanel

SaaS

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

All industries

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mixpanel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Mixpanel covers Event analytics, Pipedrive covers Visual pipeline.

Where they differ

Only the attributes on which Mixpanel and Pipedrive actually diverge.

Attributes where Mixpanel and Pipedrive differ
AttributeMixpanelPipedrive
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Mobile, APIsWeb, iOS, Android
CategorySaaSAll industries
Founded20092010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Pipedrive
  • Product optimizationnot Pipedrive
  • Conversion trackingnot Pipedrive
  • Retention improvementnot Pipedrive
  • Feature adoptionnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Mixpanel
  • Multi-channel communication with email and calendar syncnot Mixpanel
  • Sales automation for small to mid-market teamsnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is Mixpanel or Pipedrive better?
Neither clearly leads. Mixpanel starts at Free and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Pipedrive?
Mixpanel has a free tier; the other does not. Paid plans start at Free for Mixpanel and On request for Pipedrive.
Does Mixpanel or Pipedrive run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Pipedrive runs on Web, iOS, Android.
Can I use Mixpanel for free?
Yes. Mixpanel has a free tier, so you can try it without paying. Pipedrive starts at On request.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Pipedrive is typically brought in for.
What can Mixpanel do that Pipedrive cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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Related pages

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